Petri Karjalainen appointed Strategy Director at Sanoma Magazines Finland

17.02.2010

Petri Karjalainen (44) has been appointed Strategy Director of Finland’s leading magazine publisher, Sanoma Magazines Finland, and a member of the company’s Management Team, as of March 1. He will also be responsible for the Custom Publishing and Digital Media Units.

Petri Karjalainen will join Sanoma Magazines Finland from Sanoma Online Ad Sales, where he has been Vice President of Sales. Prior to working for Sanoma, he served as a business unit and technology director at Talentum and in a number of managerial positions at IBM. Petri Karjalainen has an Executive MBA and a degree in information technology.

“Petri Karjalainen has very broad-ranging and extensive experience in magazine and online business management, as well as in the sales and marketing of digital services; and he will play a very important role in growing our digital services and solutions,” says Sanoma Magazines Finland’s CEO, Clarisse Berggårdh.

“Magazines continue to be a very powerful format. They offer readers exciting reading and unique experiences, and a quality environment for advertisers, with tightly defined target audiences,” says Petri Karjalainen. “The role of the Web is to extend the services that a print magazine can offer and bring added depth and variety to reader relationships. Online advertising is already a significant factor in business terms and new revenue sources are being developed across field.”

Further information:
Clarisse Berggårdh, CEO, Sanoma Magazines Finland, tel. +358 (0)9 120 5020
Petri Karjalainen, Strategy Director (as of March 1), Sanoma Magazines Finland, tel. +358 (0)44 011 2650

A photo accompanying this release can be downloaded from: http://www.sanomamagazines.fi/yritysinfo/mediamateriaali/materiaalipankki/

Sanoma Magazines Finland is Finland’s leading magazine publisher and the market leader in women’s and family magazines, children’s and juvenile publications, and consumer IT titles. Over 3 million Finns read the company’s more than 40 magazines. Sanoma Magazines Finland also produces a number of custom publications and has a strong online presence. Net sales in 2009 totalled €198.8 million.

Sanoma Magazines is part of Sanoma, a major European media group with activities in 20 countries.