Heidi Laaksonen appointed Editor-in-Chief of Suuri Käsityö

22.06.2010

Ms. Heidi Laaksonen (43) has been appointed Editor-in-Chief of Sanoma Magazines Finland’s handicraft magazine, Suuri Käsityö.

Trained as a textile designer, Heidi Laaksonen has been with Otavamedia since 1993, where she worked on Novita and Moda and most recently was Editor-in-Chief of Deko.

“I’m coming back to my roots with this appointment, as I started my magazine career as a young summer intern with Suuri Käsityö,” says Heidi Laaksonen.

“I’m keen to further develop what has become Finland’s largest and most popular handicraft magazine by delivering even more on readers’ expectations and giving them even better content. We can all identify with the joy of working with our hands and creating something individual, and this is really quite popular at the moment. I believe the magazine has a bright future, with a lot to offer both our readers and our advertisers.”

 

Further information:
Heidi Laaksonen, Editor-in-Chief, Suuri Käsityö, tel. +358 (0)40 823 7331
Riitta Pollari, Editorial Director, Magazines, Sanoma Magazines Finland, tel. +358 (0)9 120 5305

 

Suuri Käsityö is Finland’s largest, broadest-ranging, and most-inspiring handicraft magazine, with a mission to promote creativity and all aspects of arts and crafts. The magazine has 312,000 readers (NRS 2009) and a circulation of 67,238 (FABC 2009), and is part of the portfolio of Finland’s leading magazine publisher, Sanoma Magazines Finland. The magazine’s Web site can be found at www.suurikasityo.fi.