3T chosen as the name of new technology weekly

24.08.2011

Sanoma Magazines Finland’s new weekly title focused on technology, the economy, and working life will be known as 3T and will be edited by Marko Haikonen.

Marko Haikonen (48) will start as the Editor-in-Chief of 3T as of 1 September; he comes to the position from Sanoma Magazines Finland’s Custom Publishing Function, which he has headed since 2007. Marko Haikonen worked as a newspaper journalist and in radio and TV at YLE (Finnish Broadcasting Company) prior to joining Sanoma Magazines Finland in 1999, where he has edited technology titles and served as an editorial manager at the Custom Publishing Function.

“Marko is a very experienced journalist who has followed a broad range of developments and trends in both the economic and technology fields during the course of his career,” says Petri Karjalainen, Sanoma Magazine Finland’s Strategy Director. “Under his helm, our Custom Publishing Function has developed into an award-winning force in multichannel marketing and communications over the last four years.”

The 3T name was used during the development of the new magazine concept and emerged as the winner in tests that reviewed a large number of possible names.

“The name sums up the subject matter of the new magazine perfectly, as it’s based on the first letters of the Finnish words for technology, the economy, and working life,” says Marko Haikonen. “The tests also showed that the name communicates the youthfull, expert and extensive character of the new title.”

“It’s quite rare to see a weekly launched,” Marko Haikonen continues. “I feel privileged to be part of the creation of a new quality concept that helps its readers succeed in their careers. I’m now in the process of putting together the editorial team that will make 3T a success and Finland’s number-one technology weekly.”

Forty issues of 3T will appear next year, from January onwards. The weekly will aim for a circulation of over 60,000 copies in its first year. 3T will be published by Sanoma Magazine Finland’s subsidiary, Suomen Rakennuslehti Oy.

Further information:
Marko Haikonen, Editor-in-Chief, 3T, tel. +358 (0)9 120 5948
Petri Karjalainen, Strategy Director, Sanoma Magazines Finland and Chairman of the Board of Directors of Suomen Rakennuslehti Oy, tel. +358 (0)9 120 5640

Sanoma Magazines Finland is Finland’s leading magazine publisher and the market leader in women’s and family magazines, children’s and juvenile publications, and consumer IT titles. Over 3 million Finns read the company’s more than 40 magazines. Sanoma Magazines Finland also produces a number of custom publications and has a growing online presence. Net sales in 2010 totalled €201.4 million.

Sanoma Magazines Finland is part of the Sanoma Group, a major European media company active in over 20 countries.