Competences

The concept
-a quality formula

A good custom publication starts with a solid concept, which supports the customer’s business strategy. We assess the role of the publication within the communication and marketing strategy. From there, we define the reader and then tailor the content and the layout to inspire and invite the audience to read further. This formula sets the groundwork for a successful publication.

The process
-how it leaves room for creativity

We continually monitor and update our processes to make sure our methods are effective and efficient. Each process is tailored according to the customer and corresponding publication. To keep the production process efficient, we incorporate helpful tools such as our Workflow Tool (WFT) - extranet content management system. In addition, we annually evaluate each process to establish whether or not the designated publication has reached its objective.

International assets
-who we are

Custom Publishing is a unit of the Sanoma Group, Finland’s largest and Europe’s leading publishing company. We have years of experience producing international magazines as well as language and local versions. We have built up a network of freelance contributors and photographers residing globally as well as in Finland. Our primary goal is to deliver what the customer wants – even the smallest request.

Creativity
-an essential

Creativity – a big word, with many explanations. It has been said that creativity does not come about by chance, even to the most diligent of us. We don’t believe in the occasional creative spurt either, but trust that creativity can bloom when fundamentals are in order. What is crucial is to create the basic parameters and then let the ideas fly and develop. Let’s get creative together!