Keep you finger on media house's pulse

- Supermarsu (Super Guinea Pig) book series and Meidän Perhe magazine are made for each other, tells marketing manager Mary Jussila from Gummerus, a large book publishing company in Finland. – They both are positive brands close to the lives of families with children.

The portfolio of titles published by Sanoma Magazines, Finland’s leading magazine publisher, has grown yet again today with the launch of Me Naiset Sport, a lifestyle magazine dedicated to feeling good and keeping fit. Me Naiset Sport itself is full of energy and wants to inspire the same in its readers and encourage them to exercise, enjoy a healthy way of life, and experiment with new sports and new types of exercise.

Published on Tuesday, 20 March, Gloria Design celebrates Helsinki’s status as World Design Capital 2012. The unique experience offered by the magazine is based on a combination of inspired content, the use of a variety of different types of paper, and cutting-edge printing. Sanoma Magazines, the publisher of the title, is one of the main partners of World Design Capital Helsinki 2012.

Kari-Otso Nevaluoma has been appointed Editor-in-Chief of Glorian Koti as of 1 March. He has worked at the magazine since 2008, most recently as Acting Editor-in-Chief.

- For me, everyday design means well-shaped hair that is easy to dry and ready to go right after the shower, says Account Director Leena Korkeamäki from OMD Finland.

Finland’s leading magazine publisher, Sanoma Magazines, has appointed two new Senior ADs as part of on-going efforts to further enhance the reader experience and look of its titles. A new AD has also been appointed at Tiede-lehti.

Suuri Käsityö magazine and Sinelli, Finnish hobby crafts and handiwork company, published together a calendar for 2012. The target group of the calendar consisted of the readers of Suuri Käsityö, clients of Sinelli plus all Finnish women of different ages interested in handicraft.  The campaign included also offer coupons in Suuri Käsityö.

Riitta Korhonen has been appointed Editor-in-Chief of ET-lehti as of 15 February. She has been the magazine’s Editorial Manager since last spring.

The magazine of the international World Design Capital Helsinki 2012 has been published with a print-run on 350,000 copies. The name of the magazine is Design 2012. The magazine was realised by Sanoma Custom Publishing and Sanoma Magazines is one of the main co-operating partners of design capital year.

Thumb our brand new page on Facebook. We will post news of our media portfolio plus phenomena of the media world around us.

Sanoma Magazines' Custom Publishing  will launch a magazine for Nordea Private Banking in January 2012.

The launching brunch of the new 3T weekly was organised at the brand new Helsinki Music Hall November 24, 2011. Guest speaker of the event was professor Pekka Mattila from Aalto University. Editor-in-chief Marko Haikonen presented the new weekly and Sales Director Anssi Liukkonen acted as the speaker of the brunch. 

Sanoma Magazines, Finland’s leading magazine publisher, is to expand its portfolio with a new title aimed at a broad range of people in their fifties and sixties. To be known as Iiris, the magazine will offer a unique combination of quality journalism and glamorous features. Edited by Leena Karo, the magazine will appear for the first time in March 2012.

Ecco launched their new jogging shoes with a print campaign in Me Naiset. In addition, there was a training shoe test at Menaiset.fi where visitors answered a few work out questions. The campaign also include directing from social media to the campaign site.

Direct mail to Sanoma Magazine Finland's subscription register with the signature of the magazine's brand manager generated brilliant results. Co-operation between strong brands benefits both parties.

Minna Juti has been appointed Editor-in-Chief of Gloria, Finland’s leading fashion and lifestyle magazine. She joins the magazine from Glorian Koti.

Nivea realised in co-operation with the Finnish Cosmopiltan a Practise Safe Sun insert that was attached in the magazine. At  Cosmopolitan.fi website there was a test group that judged Nivea sun tan lotions and a writing competition that generated genuine stories of summer's best moments.

Sanoma Magazines, Finland’s leading magazine publisher, has decided to concentrate its resources on developing its leading magazine brands and launching new titles – and is planning to end the publication of four of its current titles.

Gloria Design will be World Design Capital Helsinki 2012’s most exciting media event. Due to appear on 20 March 2012, the magazine will underline the continuing ability of a magazine to offer readers a very special and unique experience.

You will be able to plan the important summer visibility right away. The SummerSale campaign discount will be - 40 % from June to August.

Sanoma Magazines will publish two magazines concentrating on gardening in March-April. Kodin Kuvalehti Puutarhassa (Kodin Kuvalehti in the Garden) will appeal to passionate home gardeners throughout Finland. Glorian Puutarha (Gloria's Garden) will be directed to urban-minded trendsetters seeking visual pleasure.

Sanoma Magazines Finland’s new weekly title focused on technology, the economy, and working life will be known as 3T and will be edited by Marko Haikonen.

Finland’s leading magazine publisher, Sanoma Magazines Finland, has signed a product and service partnership agreement with the Helsinki Festival. The agreement will give the Festival access to nationwide publicity and bring its marketing messages to some 1.6 million people across the country.

Finland’s leading magazine publisher, Sanoma Magazines Finland, is to launch a new weekly with a focus on technology, the economy, and business at the beginning of next year. The title will launch with a base readership of 53,000 readers, as the Union of Professional Engineers in Finland has selected it as the new magazine for its members from the beginning of 2012. The aim of the new title will be to become the country’s number-one technology weekly.