Jari Peltola has been appointed Joint Editor-in-Chief of Sanoma Magazines’ rapidly developing IT titles, MikroBitti and Tietokone. Sanoma Magazines has also committed itself to a stronger in-house product testing programme for its technology titles.
Jari Peltola (42) joins Finland’s leading magazine publisher, Sanoma Magazines, from the business daily Kauppalehti, where he has served as news manager for the paper’s print and online editions, a news journalist, and Brussels correspondent. Prior to his career at Kauppalehti, Jari Peltola worked as a journalist at Taloussonomat. He holds an M.Sc. (Soc.Sc.).
Sanoma Magazines is in the process of revamping its IT titles: Tietokone was revamped last year and a project to update MikroBitti was launched this spring, and the first revamped edition of the magazine will appear at the end of August.
“Jari Peltola has a strong background in journalism and he will help Tietokone and MikroBitti enter a new era focused on bringing more modern and interesting content to readers of both titles’ print and online editions,” says Tapio Kivistö, Head of Editorial Teams for Sanoma Magazines’ technology, car, and science titles.
“It’s very exciting to have the chance to develop two magazines with such a solid readership and that are both icons in their fields,” says Jari Peltola. “The way readers approach the media today is changing rapidly, and my aim will be to encourage the two editorial teams to boldly develop new ways of generating content to meet these expectations.”
As part of development work on its technology titles, Sanoma Magazines is also to strengthen in-house product testing at MikroBitti and Tietokone. Antti Tuurala (33), a journalist at Tietokone, has been appointed Head of a new Joint Test Lab as of 8 August.
The new Joint Test Lab will serve all of Sanoma Magazines’ titles in the future.
“Impartial, quality tests carried out by our own experts represent a very important resource for our magazines, and one that readers simply cannot access anywhere else to the same degree,” says Tapio Kivistö. “Surveys show that readers ranks equipment tests high on their agenda and make many of their purchases on the basis of the tests we publish, which is a real tribute to the faith they put in our results.”
MikroBitti focuses on new technology, services, and related developments and has 255,000 readers (NRS Reader 2011) and a circulation of 71,429 (FABC 2011). Tietokone is Finland’s most prestigious ICT title and is aimed primarily at professionals and decision-makers in the field, and has 113,000 readers and a circulation of 33,828.
Further information: Tapio Kivistö, Head of Editorial Teams, Sanoma Magazines, tel. +358 (0)50 387 4197 Jari Peltola, Joint Editor-in-Chief, MikroBitti and Tietokone (as of 1 August), tel. +358 (0)50 314 2590
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