Good adverts are an essential part of magazines

Cubus' The Vote for the Hottest Bikini page in Cosmo's May issue was exactly what the readers wanted. It was noticed by 86% of readers, and more than 50% familiarised themselves very closely with it.

Aleksi 13's Fashion Magazine mini catalogue stood out from the Me Naiset magazine content with unique effectiveness. As many as 95% of the readers said that they had noticed the supplement, and 89% felt  that it supplemented the magazine's other content well.

The lovely picture in the Rela Drops ad and the information that suited the reader's walk of life touched Vauva magazine readers and stirred their emotions so that 97% reported that they like the ad.

The aim of Kaha LTd was to make car users aware to the fact that a selection of connector cables with different lengths and plug-ins makes life a lot easier. The advert performed excellently in Auto Bild Suomi and was the best noticed ad of the issue.

H&M carried out a parade and wallpaper campaign in Vauva.fi and Meidänperhe.fi in April 2012. Hitting the right target group, the campaign received good visibility and was noticed by well over half (62%) of the visitors to the sites.

IKEA’s spread in Me Naiset appealed strongly to readers. It was one of the best noticed adverts in the research issue, the other one being Valio flavoured white quark. Three out of four readers (77%) noticed IKEA's spread and almost all of them looked more closely at the advert. The score lies well over the average for furniture advertisements (59%).