3T

A born classic

Magazine

Kansikuva
                   

The new weekly technology magazine 3T reaches the industry experts and decision-makers. The magazine got an excellent start when the Union of Professional Engineers in Finland (UIL) subscribed the magazine to its members as of the beginning of 2012. There are already 70,000 subscribers and this substantial target group can be reached only through 3T as of the start of 2012.

The readers of 3T are experts, decision-makers or people working in other positions in technology. They often have technical education. The responsibility areas of the readers include, for example, management, design, research and development, production, operation, maintenance and commercial duties.
 
3T – which refers to the Finnish words for technology, economy and working life – covers topical issues and themes from the viewpoint of the whole of Finland, as well as the international point of view.

3T is also an effective recruitment channel. For one charge, the recruitment advertisements are published in print, online and for tablet PCs.

 

 

 

Media information and prices

Advert Sizes

2/1520x365mm
1/1254x365mm
1/2 horizontal254x180mm
1/2 vertical125x365m
1/4 horizontal254x100mm
1/4 vertical125x180mm
1/4 square168x135mm
A4210x295mm

Advert prices 2013

SizePrice €
1/1 page9100
1/2 page horizontal5200
1/2 page vertical5200
1/4 page horizontal2700
1/4 page vertical2700
1/4 pagesquare2700
1/9 page square950
2/1 pages12900
A4 page7000
Cover12900
Back cover10000

 

Raise for specified position +10%. VAT +24%

Column millimetre prices

2012 (e)2013 (e)
Normal5,005,10
Reqruitment5,505,60
Classified3,703,80

Column widths and module sizes

Column/module
1 column39 mm4 columns168 mm
2 columns82 mm5 columns211 mm
3 columns125 mm6 columns254 mm
2. page module254x120 mm
3. page module125x50 mm254x50 mm

The materials to 3T can also be delivered to ilmoitukset@3T.fi.

The fee for materials delivered to SMF is 50e.

Reqruitment ads will be published also at 3T website and tablet without extra charge.

Binding: Tabloid
Printing method: Offsetrotation
Place of printing: PunaMusta, Joensuu

Publication and material dates 2013

Schedules will disappear after publication date.


IssuePublishing dateReservationMaterialTake into account
1717.05.201307.05.201313.05.2013Electric motors and transmission.
1824.05.201315.05.201320.05.2013
1931.05.201322.05.201327.05.2013Maintenance/contract manufacturing.
2007.06.201329.05.201303.06.2013
2114.06.201305.06.201310.06.2013
2220.06.201311.06.201314.06.2013
2316.08.201307.08.201312.08.2013Work and career.
2423.08.201314.08.201319.08.2013Measurement and testing. Events: Mittaus&Testaus 2013, Helsinki 28–29 August
2530.08.201321.08.201326.08.2013
2606.09.201328.08.201302.09.2013The mining industry. Events: Euromining, Tampere 11–12 September.
2713.09.201304.09.201309.09.2013
2820.09.201311.09.201316.09.2013Industrial subcontracting. Events: Alihankinta, Tampere 24–26 September.
2927.09.201318.09.201323.09.2013Automation, measurement and testing, electronics. Events: Teknologia 13, Helsinki 1–3 October.
3004.10.201325.09.201330.09.2013Events: Teknologia 13, Helsinki 1–3 October. Distribution at trade fairs.
3111.10.201302.10.201307.10.2013Energy.
3218.10.201309.10.201314.10.2013
3325.10.201316.10.201321.10.2013Pumps and maintenance.
3401.11.201323.10.201328.10.2013
3508.11.201330.10.201304.11.2013Real estate. Events: Kiinteistö 2013, Helsinki 13–15 November.
3615.11.201306.11.201311.11.2013Events: Kiinteistö 2013, Helsinki 13–15 November. Distribution at trade fairs.
3722.11.201313.11.201318.11.2013Automation and electronics.
3829.11.201320.11.201325.11.2013
3905.12.201326.11.201329.11.2013
4013.12.201303.12.201309.12.2013Industry 2014.

Inserts

Inserts

Magazine size: Tabloid 280x400 mm

Place of printing: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuu

 

  Max. mm Min. mm
Loose insert

 Bagged
280x400

 Bagged

Glued insert 210x250 55x80/80x55
Crush ground insert    no    no
Stifted insert  280x400  148x210

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.

It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.

Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.

Delivering the supplements

A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.

Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

Weigth Group 1 Group 2 Group 3
Max 5 g 65 107 184
6-10 g 75 117 205
11-20 g 86 126 238
21-30 g 98 146 271
31-40 g 119 166 313
41-50 g 140 185 357
51-60 g 152 214 400

 

Product sample prices
e/1000 copies

Tuotenäyte grRyhmä 1Ryhmä 2Ryhmä 3Ryhmä 4
Max 5 g98130162271
6-10 g119152184313
11-20 g140173205357
21-30 g152194238400
31-40 g173217271443
41-50 g184238292486
51-60 g205259313540

 

Insert weight groups

Group 1 Group 2 Group 3
Aku Ankka Auto Bild Suomi 3T
ET-lehtiGloriaPrima
Hyvä Terveys Blue Wings Rakennuslehti
Kodin Kuvalehti GEO Talotekniikka
Me Naiset Gloria Puutarha
MikroBitti Glorian Koti
Cosmopolitan Glorian Antiikki
Suuri Käsityö Glorian Ruoka&Viini
GTI-Magazine
Iiris
Kerhopaketit
Kodin Kuvalehti
Kodin Kuvalehti Puutarhassa
Kodinrakentaja
Matkaopas
Me Naiset Sport
Meidän Perhe
Nalle Puh
Pelit
Prinsessa
Tiede
V8
Vauva

 

Readers

From Jan 13, 2012 once a week.
Already 70,000 subscribers.

Gender and age%
Female17
Male83
Age
Under 25 yrs3
25-29 yrs11
30-34 yrs19
35-39 yrs14
40-44 yrs11
45-49 yrs11
50-54 yrs10
55-64 yrs15
Yli 64 yrs4
Source: TNS Gallup

 

Education level and field%
Elementary school0
Comprehensive school/grammar school0
Vocational school, commercial school3
Technical school2
Graduated from secondary school4
College-level education29
Polytechnic school50
University / higher education11
Commercial10
Technical86
Other10
Source: TNS Gallup

 

Occupational status%
Management and higher officials30
Special experts58
Experts8
Other4
Source: TNS Gallup

 

Decision definition%
Decision-maker 112
Decision-maker 210
Participant51

 

Acquisition areas%
ICT46
Production acquisitions39
Office furniture and supplies35
Personnel recruitment, training and social activities34
Data communications and voice communication solutions34
Accommodation and travel34
Transport and logistics, warehousing21
Marketing and communications18
Office acquisitions and maintenance18
Transportation17
Construction15
Passenger cars12
Financing, investments, economy8
Insurance7
Source: TNS Gallup

Tablet

iPad

3T tablet magazine


3T magazine's touchscreen computer version is a facsimile of the printed magazine.

Adverts in the print magazine will be published in the touchscreen computer version as well. As to inserts and folding adverts, we need in addition PDF material.

Print media information

In order to print the media information correctly make sure that you have selected to print also background colors and images in your browser's print settings.

Internet Explorer: Tools > Internet Options > Advanced > Printing
Firefox: File > Page Setup

Check out also

Media Service

Need more exact information of prices, materials or schedules? Our Media Service will gladly assist you.

Tel: +358 9 120 620
Fax: +358 9 120 5999

mediapalvelu
@sanomamagazines.fi

Download media card

Sanoma Magazines Finland Ltd
Domicile Helsinki
VAT FI16151102

Visiting Address
Lapinmäentie 1
00350 Helsinki

Postal Address
P.O. Box 100
FIN-00040 Sanoma Magazines

Customer Service
P.O. Box 5
FIN-00040 Sanoma Magazines

Invoicing Address
P.O. Box 101
FIN-00089 Sanoma

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