
The new weekly technology magazine 3T reaches the industry experts and decision-makers. The magazine got an excellent start when the Union of Professional Engineers in Finland (UIL) subscribed the magazine to its members as of the beginning of 2012. There are already 60,000 subscribers and this substantial target group can be reached only through 3T as of the start of 2012.
The readers of 3T are experts, decision-makers or people working in other positions in technology. They often have technical education. The responsibility areas of the readers include, for example, management, design, research and development, production, operation, maintenance and commercial duties.
3T – which refers to the Finnish words for technology, economy and working life – covers topical issues and themes from the viewpoint of the whole of Finland, as well as the international point of view.
3T is also an effective recruitment channel. For one charge, the recruitment advertisements are published in print, online and for tablet PCs.
Editor-in-chief Marko Haikonen
| Size | Price € |
|---|---|
| 1/1 page | 8900 |
| 1/2 page horizontal | 5100 |
| 1/2 page vertical | 5100 |
| 1/4 page horizontal | 2650 |
| 1/4 page vertical | 2650 |
| 1/4 page square | 2650 |
| 1/9 page square | 920 |
| 2/1 pages | 12600 |
| A4 page | 6820 |
| Cover | 12600 |
| Back cover | 9790 |
Raise for specified position +10%. VAT +23%
| Advantage sizes | Size mm | Price e |
| 2/1 aukeama | 520x365 | 22400 |
| 1/1 sivu | 254x365 | 11440 |
| 1/2 s. pysty | 125x365 | 5820 |
| 1/2 s. vaaka | 254x180 | 5820 |
| 1/4 s. pysty | 125x180 | 2970 |
| 1/4 s. neliö | 168x135 | 2970 |
| Column mm | 5,50 | |
| + VAT 23 % |
| Additional sizes and column widths | |||
| Front cover | 254x290 mm | Back cover | 254x318 mm |
| 2. and back page module | 254x120 mm | ||
| Back page eyecorner | 80x50 mm | ||
| 6x100 mm, 254x100 mm, 2x100 mm, 82x100 mm | |||
| Col.widths: 1c 39 mm, 2c 82 mm, 3c 125 mm, 4c 168 mm, 5c 211 mm, 6c 254 mm | |||
Column millimeter prices:
normal 5,00, reqruitement 5,50, classified 3,60 max 2x100.
The materials to 3T can also be delivered to ilmoitukset@3T.fi.
The fee for materials delivered to SMF is 50e.
Reqruitment ads will be published also at 3T website and tablet without extra charge.
Binding: Tabloid
Printing method: Offsetrotation
Place of printing: PunaMusta, Joensuu
Schedules will disappear after publication date.
| Issue | Publishing date | Reservation | Material | Take into account |
|---|---|---|---|---|
| 19 | 25.05.2012 | 16.05.2012 | 22.05.2012 | High-quality construction |
| 20 | 01.06.2012 | 24.05.2012 | 29.05.2012 | Pumps and maintenance |
| 21 | 08.06.2012 | 31.05.2012 | 05.06.2012 | Regional theme: Southern and Central Ostrobothnia |
| 22 | 15.06.2012 | 07.06.2012 | 12.06.2012 | |
| 23 | 17.08.2012 | 09.08.2012 | 14.08.2012 | |
| 24 | 24.08.2012 | 16.08.2012 | 21.08.2012 | Measuring and testing. Mittaus&testaus 2012 (Measuring&testing) Exhibition, Helsinki 29.-30.8. organised by AEL technical training provider. |
| 25 | 31.08.2012 | 23.08.2012 | 28.08.2012 | Wellbeing at work |
| 26 | 07.09.2012 | 30.08.2012 | 04.09.2012 | Automation and electronics |
| 27 | 14.09.2012 | 06.09.2012 | 11.09.2012 | Industrial subcontractors SURVEY ISSUE. Subcontracting Tampere 1820 September |
| 28 | 21.09.2012 | 13.09.2012 | 18.09.2012 | |
| 29 | 28.09.2012 | 20.09.2012 | 25.09.2012 | Education |
| 30 | 05.10.2012 | 27.09.2012 | 02.10.2012 | Automation FinnBuild, Helsinki on 9-12 October, Technology 2012, Jyväskylä 1012 October |
| 31 | 12.10.2012 | 04.10.2012 | 09.10.2012 | City of the future |
| 32 | 19.10.2012 | 11.10.2012 | 16.10.2012 | Energy. Energy 12, Tampere on 23-25 October |
| 33 | 26.10.2012 | 18.10.2012 | 23.10.2012 | The gaming industry |
| 34 | 02.11.2012 | 25.10.2012 | 30.10.2012 | Machine and process automation. |
| 35 | 09.11.2012 | 01.11.2012 | 06.11.2012 | |
| 36 | 16.11.2012 | 08.11.2012 | 13.11.2012 | |
| 37 | 23.11.2012 | 15.11.2012 | 20.11.2012 | Electric motors and transmission. |
| 38 | 30.11.2012 | 22.11.2012 | 27.11.2012 | |
| 39 | 07.12.2012 | 28.11.2012 | 03.12.2012 | |
| 40 | 14.12.2012 | 05.12.2012 | 11.12.2012 |
Magazine size: Tabloid 280x400 mm
Place of printing: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuu
| Max. mm | Min. mm | |
| Loose insert |
Bagged |
Bagged |
| Glued insert |
210x250 | 55x80/80x55 |
| Crush ground insert |
no | no |
| Stifted insert |
280x400 | 148x210 |
Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.
Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.
It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.
Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.
A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.
Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines
Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.
The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.
| Weigth | Group 1 | Group 2 | Group 3 | Group 4 |
| Max 5 g | 65 | 86 | 119 | 184 |
| 6-10 g | 75 | 108 | 130 | 205 |
| 11-20 g | 86 | 119 | 140 | 238 |
| 21-30 g | 98 | 130 | 162 | 271 |
| 31-40 g | 119 | 152 | 184 | 313 |
| 41-50 g | 140 | 173 | 205 | 357 |
| 51-60 g | 152 | 194 | 238 | 400 |
| Tuotenäyte gr | Ryhmä 1 | Ryhmä 2 | Ryhmä 3 | Ryhmä 4 |
| Max 5 g | 98 | 130 | 162 | 271 |
| 6-10 g | 119 | 152 | 184 | 313 |
| 11-20 g | 140 | 173 | 205 | 357 |
| 21-30 g | 152 | 194 | 238 | 400 |
| 31-40 g | 173 | 217 | 271 | 443 |
| 41-50 g | 184 | 238 | 292 | 486 |
| 51-60 g | 205 | 259 | 313 | 540 |
| Group 1 | Group 2 | Group 3 | Group 4 |
| Aku Ankka | Blue Wings | Auto Bild Suomi | Lasten Oma Kirjakerho |
| ET-lehti | Cosmopolitan | Etiketti | Merkurius Kirjakerho |
| Hyvä Terveys | Nalle Puh | GEO | Prima |
| Kodin Kuvalehti | Sport | Gloria | Rakennuslehti |
| Me Naiset | Suuri Käsityö | Glorian Antiikki | Sisters Kerhopaketti |
| MikroBitti | Glorian Koti | V8-Magazine | |
| Glorian ruok&aviini | |||
| GTi-Magazine | |||
| Matkaopas | |||
| Meidän Perhe | |||
| Kodinrakentaja | |||
| Pelit | |||
| Prinsessa | |||
| Tiede | |||
| Tietokone | |||
| Vauva | |||
| Gloria Design | |||
| Kodin Kuvalehti Puutarhassa | |||
| Gloria Kodin Puutarha | |||
| 3T | |||
From Jan 13, 2012 once a week.
Already 70,000 subscribers.
| Gender and age | % |
| Female | 17 |
| Male | 83 |
| Age | |
| Under 25 yrs | 3 |
| 25-29 yrs | 11 |
| 30-34 yrs | 19 |
| 35-39 yrs | 14 |
| 40-44 yrs | 11 |
| 45-49 yrs | 11 |
| 50-54 yrs | 10 |
| 55-64 yrs | 15 |
| Yli 64 yrs | 4 |
| Source: TNS Gallup | |
| Education level and field | % |
| Elementary school | 0 |
| Comprehensive school/grammar school | 0 |
| Vocational school, commercial school | 3 |
| Technical school | 2 |
| Graduated from secondary school | 4 |
| College-level education | 29 |
| Polytechnic school | 50 |
| University / higher education | 11 |
| Commercial | 10 |
| Technical | 86 |
| Other | 10 |
| Source: TNS Gallup |
| Occupational status | % |
| Management and higher officials | 30 |
| Special experts | 58 |
| Experts | 8 |
| Other | 4 |
| Source: TNS Gallup |
| Decision definition | % |
| Decision-maker 1 | 12 |
| Decision-maker 2 | 10 |
| Participant | 51 |
| Acquisition areas | % |
| ICT | 46 |
| Production acquisitions | 39 |
| Office furniture and supplies | 35 |
| Personnel recruitment, training and social activities | 34 |
| Data communications and voice communication solutions | 34 |
| Accommodation and travel | 34 |
| Transport and logistics, warehousing | 21 |
| Marketing and communications | 18 |
| Office acquisitions and maintenance | 18 |
| Transportation | 17 |
| Construction | 15 |
| Passenger cars | 12 |
| Financing, investments, economy | 8 |
| Insurance | 7 |
| Source: TNS Gallup | |

Adverts in the print magazine will be published in the touchscreen computer version as well. As to inserts and folding adverts, we need in addition PDF material.
In order to print the media information correctly make sure that you have selected to print also background colors and images in your browser's print settings.
Internet Explorer: Tools > Internet Options > Advanced > Printing
Firefox: File > Page Setup
Need more exact information of prices, materials or schedules? Our Media Service will gladly assist you.
Tel: +358 9 120 620
Fax: +358 9 120 5999