3T

A born classic

Magazine

Kansikuva
                   

The new weekly technology magazine 3T reaches the industry experts and decision-makers. The magazine got an excellent start when the Union of Professional Engineers in Finland (UIL) subscribed the magazine to its members as of the beginning of 2012. There are already 60,000 subscribers and this substantial target group can be reached only through 3T as of the start of 2012.

The readers of 3T are experts, decision-makers or people working in other positions in technology. They often have technical education. The responsibility areas of the readers include, for example, management, design, research and development, production, operation, maintenance and commercial duties.
 
3T – which refers to the Finnish words for technology, economy and working life – covers topical issues and themes from the viewpoint of the whole of Finland, as well as the international point of view.

3T is also an effective recruitment channel. For one charge, the recruitment advertisements are published in print, online and for tablet PCs.

 

Editor-in-chief Marko Haikonen

 

Media information and prices

Advert Sizes

2/1520x365mm
1/1254x365mm
1/2 horizontal254x180mm
1/2 vertical125x365m
1/4 horizontal168x135mm
1/4 vertical rl125x180mm
1/4 square168x135mm
A4210x295mm

Advert prices 2012

SizePrice €
1/1 page8900
1/2 page horizontal5100
1/2 page vertical5100
1/4 page horizontal2650
1/4 page vertical2650
1/4 page square2650
1/9 page square920
2/1 pages12600
A4 page6820
Cover12600
Back cover9790

 

Raise for specified position +10%. VAT +23%

 

Reqruitement adverts' sizes and prices

Advantage sizesSize mmPrice e
2/1 aukeama520x36522400
1/1 sivu254x36511440
1/2 s. pysty125x3655820
1/2 s. vaaka254x1805820
1/4 s. pysty125x1802970
1/4 s. neliö168x1352970
Column mm5,50
+ VAT 23 %

Additional sizes and column widths
Front cover254x290 mmBack cover254x318 mm
2. and back page module254x120 mm
Back page eyecorner80x50 mm
6x100 mm, 254x100 mm, 2x100 mm, 82x100 mm
Col.widths: 1c 39 mm, 2c 82 mm, 3c 125 mm, 4c 168 mm, 5c 211 mm, 6c 254 mm

Column millimeter prices:
normal 5,00, reqruitement 5,50, classified 3,60 max 2x100.

The materials to 3T can also be delivered to ilmoitukset@3T.fi.

The fee for materials delivered to SMF is 50e.

Reqruitment ads will be published also at 3T website and tablet without extra charge.

Binding: Tabloid
Printing method: Offsetrotation
Place of printing: PunaMusta, Joensuu

Publication and material dates 2012

Schedules will disappear after publication date.


IssuePublishing dateReservationMaterialTake into account
1925.05.201216.05.201222.05.2012High-quality construction
2001.06.201224.05.201229.05.2012Pumps and maintenance
2108.06.201231.05.201205.06.2012Regional theme: Southern and Central Ostrobothnia
2215.06.201207.06.201212.06.2012
2317.08.201209.08.201214.08.2012
2424.08.201216.08.201221.08.2012Measuring and testing. Mittaus&testaus 2012 (Measuring&testing) Exhibition, Helsinki 29.-30.8. organised by AEL technical training provider.
2531.08.201223.08.201228.08.2012Wellbeing at work
2607.09.201230.08.201204.09.2012Automation and electronics
2714.09.201206.09.201211.09.2012Industrial subcontractors SURVEY ISSUE. Subcontracting Tampere 18–20 September
2821.09.201213.09.201218.09.2012
2928.09.201220.09.201225.09.2012Education
3005.10.201227.09.201202.10.2012Automation FinnBuild, Helsinki on 9-12 October, Technology 2012, Jyväskylä 10–12 October
3112.10.201204.10.201209.10.2012City of the future
3219.10.201211.10.201216.10.2012Energy. Energy 12, Tampere on 23-25 October
3326.10.201218.10.201223.10.2012The gaming industry
3402.11.201225.10.201230.10.2012Machine and process automation.
3509.11.201201.11.201206.11.2012
3616.11.201208.11.201213.11.2012
3723.11.201215.11.201220.11.2012Electric motors and transmission.
3830.11.201222.11.201227.11.2012
3907.12.201228.11.201203.12.2012
4014.12.201205.12.201211.12.2012

Inserts

Inserts

Magazine size: Tabloid 280x400 mm

Place of printing: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuu

 

  Max. mm Min. mm
Loose insert

 Bagged
280x400

 Bagged

Glued insert
210x250 55x80/80x55
Crush ground insert
   no    no
Stifted insert
 280x400  148x210

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.

It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.

Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.

Delivering the supplements

A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.

Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

Weigth Group 1 Group 2 Group 3 Group 4
Max 5 g 65 86 119 184
6-10 g 75 108 130 205
11-20 g 86 119 140 238
21-30 g 98 130 162 271
31-40 g 119 152 184 313
41-50 g 140 173 205 357
51-60 g 152 194 238 400

 

Product sample prices
e/1000 copies

Tuotenäyte grRyhmä 1Ryhmä 2Ryhmä 3Ryhmä 4
Max 5 g98130162271
6-10 g119152184313
11-20 g140173205357
21-30 g152194238400
31-40 g173217271443
41-50 g184238292486
51-60 g205259313540

 

Insert weight groups

Group 1 Group 2 Group 3 Group 4
Aku Ankka Blue Wings Auto Bild Suomi Lasten Oma Kirjakerho
ET-lehti Cosmopolitan Etiketti Merkurius Kirjakerho
Hyvä Terveys Nalle Puh GEO Prima
Kodin Kuvalehti Sport Gloria Rakennuslehti
Me Naiset Suuri Käsityö Glorian Antiikki Sisters Kerhopaketti
MikroBitti Glorian Koti V8-Magazine
Glorian ruok&aviini
GTi-Magazine
Matkaopas
Meidän Perhe
Kodinrakentaja
Pelit
Prinsessa
Tiede
Tietokone
Vauva
Gloria Design
Kodin Kuvalehti Puutarhassa
Gloria Kodin Puutarha
3T

 

Readers

From Jan 13, 2012 once a week.
Already 70,000 subscribers.

Gender and age%
Female17
Male83
Age
Under 25 yrs3
25-29 yrs11
30-34 yrs19
35-39 yrs14
40-44 yrs11
45-49 yrs11
50-54 yrs10
55-64 yrs15
Yli 64 yrs4
Source: TNS Gallup

 

Education level and field%
Elementary school0
Comprehensive school/grammar school0
Vocational school, commercial school3
Technical school2
Graduated from secondary school4
College-level education29
Polytechnic school50
University / higher education11
Commercial10
Technical86
Other10
Source: TNS Gallup

 

Occupational status%
Management and higher officials30
Special experts58
Experts8
Other4
Source: TNS Gallup

 

Decision definition%
Decision-maker 112
Decision-maker 210
Participant51

 

Acquisition areas%
ICT46
Production acquisitions39
Office furniture and supplies35
Personnel recruitment, training and social activities34
Data communications and voice communication solutions34
Accommodation and travel34
Transport and logistics, warehousing21
Marketing and communications18
Office acquisitions and maintenance18
Transportation17
Construction15
Passenger cars12
Financing, investments, economy8
Insurance7
Source: TNS Gallup

Tablet

iPad

3T tablet magazine


3T magazine's touchscreen computer version is a facsimile of the printed magazine.

Adverts in the print magazine will be published in the touchscreen computer version as well. As to inserts and folding adverts, we need in addition PDF material.

Print media information

In order to print the media information correctly make sure that you have selected to print also background colors and images in your browser's print settings.

Internet Explorer: Tools > Internet Options > Advanced > Printing
Firefox: File > Page Setup

Check out also

Media Service

Need more exact information of prices, materials or schedules? Our Media Service will gladly assist you.

Tel: +358 9 120 620
Fax: +358 9 120 5999

mediapalvelu
@sanomamagazines.fi

Sanoma Magazines Finland Ltd
Domicile Helsinki
VAT FI16151102

Visiting Address
Lapinmäentie 1
00350 Helsinki

Postal Address
P.O. Box 100
FIN-00040 Sanoma Magazines

Customer Service
P.O. Box 5
FIN-00040 Sanoma Magazines

Invoicing Address
P.O. Box 101
FIN-00089 Sanoma

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