Blue Wings

Magazine

Both Finnish and international readers spend time with Blue Wings. Frequently-travelling business customers are our core target group. We reach over 75,000 of the reading decision-makers. The personal income level of 50% of the readers exceeds EUR 60,000 per year and a third of the readers take the magazine with them when exiting the plane.

In 2012, we will focus particularly on design and its many forms of manifestation. Other lifestyle areas such as food and wine are also well presented.

 

Managing Editor Anu Virnes-Karjalainen

 

See also Blue Wings -digipaper

 

Media information and prices

Blue Wings' size will change from the beginning of the year. The new size is 215x285 mm.

The magazine's size will change as from issue 1/2011. The new size will be 215x285 mm.

Line resolution: 60/cm
Binding: glued
Place of printing: Hansaprint Artukainen, Artukaistentie 10, 20240 Turku

Publication and material dates 2012

Schedules will disappear after publication date.

Inserts

Inserts

Magazine size: 215x285 mm as from 1.1.2011

Binding: glued

Delivery address: Hansaprint Artukainen, Artukaistentie 10, 20240 Turku

	Max. mm	Min. mm
Loose insert
Glued insert	165x235	60x80
Crush ground insert	230x285	115x140
Stifted insert	-	-

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.

It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.

Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.

Delivering the supplements

A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.

Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

 

Product sample prices
e/1000 copies

 

Insert weight groups

 

Readers

Sources: EMS 2009, Decision Maker Atlas 2010

Decision-maker reader profile

iPad

Blue Wings tablet magazine

Blue Wings magazine's touchscreen computer version is a facsimile of the printed magazine. You can download it free of charge at Finnair's webpage (finnair.com).

Adverts in the print magazine will be published in the touchscreen computer version as well. As to inserts and folding adverts, we need in addition PDF material.