The readers of Cosmopolitan are young women between 20 and 30 years old who are interested in their looks and the latest trends, are eager to try out the latest products and love shopping. They spend a lot of money on themselves and search for information and tips from their favourite magazine. To them, Cosmo is not just a magazine but an attitude towards life.
In 2012, Cosmo will focus even more on taking care of oneself. The Body Love section, which covers topics related to wellbeing of the body and self-esteem, has become the reader favourite and will be more visible in several issues. Cosmo women want feel good and look good!
Miina Lange, editor-in-chief
Cosmopolitan Beauty Awards is an international concept that has been a magnificent success also in Finland. Read more
| Size | Price € |
|---|---|
| 1/1 page | 6390 |
| 1/2 page horizontal | 4400 |
| 1/2 page vertical | 4400 |
| 1/4 page island | 4820 |
| 1/4 page square | 3250 |
| 2/1 pages | 12780 |
| 1st spread | 14310 |
| 2nd spread | 14200 |
| 2nd cover | 7030 |
| 3rd cover | 7030 |
| Back cover | 7320 |
| Premium 1/1 page | 7030 |
| Premium 2/1 pages | 14070 |
Raise for specified position +10%. VAT +23%
Line resolution: 60/cm
Binding: glued:
Place of printing: Printall AS, Tala 4, Tallinn 11415, Estonia
Please note space for printing address on back cover, full magazine width and 25 mm high.
Schedules will disappear after publication date.
| Issue | Publishing date | Reservation | Material | Take into account |
|---|---|---|---|---|
| 6 | 20.06.2012 | 23.05.2012 | 28.05.2012 | Holiday time! Great summer guide: trips, cameras, music, books to take on the beach. Cosmo's sale guide: the best places to find bargains in summer fashion and classics. |
| 7 | 18.07.2012 | 19.06.2012 | 25.06.2012 | Hair special. The new seasons hair looks, hair care and dyeing. Autumn trend premier. Jeans. Great drink guide. |
| 8 | 22.08.2012 | 25.07.2012 | 30.07.2012 | The autumn fashion extra. All about the season's novelties plus make-up trends. Getting your hands and nails in shape. Eyeglass fashion. Cosmo woman's technology guide: laptops and mobile phones. |
| 9 | 26.09.2012 | 29.08.2012 | 03.09.2012 | Cosmo Body Love. Exercise, nutrition, pampering, body care, newest trends for the exercise season. Accessories: shoes and bags of the season. The Cosmo Gyne guide. |
| 10 | 24.10.2012 | 26.09.2012 | 01.10.2012 | Ready to celebrate! The seasons top party fashion and make-up looks.The season's fragrances and jewellery. The extremely popular Cosmo man extra. Guy calendar, cosmetics and fashion also for men. Get the party started. |
| 11 | 28.11.2012 | 31.10.2012 | 05.11.2012 | Pampering and gift extra. Great lingerie special. Great Christmas present guide. Introducing the candidates for the Cosmopolitan Beauty Awards. |
| 12 | 27.12.2012 | 23.11.2012 | 28.11.2012 | Cosmo Body Love. Well-being, exercise, workout clothing and equipment. Big annual horoscope. |
Magazine size: 215x280 mm
Binding: glued
Delivery address: Printall AS, Tala 4, Tallinn 11415, Estonia
| Max. mm | Min. mm | |
| Loose insert |
195x260 | 105x148 |
| Glued insert |
150x250 | 60x100 |
| Crush ground insert |
215x280 | 140x160 |
| Stifted insert |
- | - |
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Name of magazine
P.O. BOX 100
00040 Sanoma Magazines
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| Weigth | Group 1 | Group 2 | Group 3 | Group 4 |
| Max 5 g | 65 | 86 | 119 | 184 |
| 6-10 g | 75 | 108 | 130 | 205 |
| 11-20 g | 86 | 119 | 140 | 238 |
| 21-30 g | 98 | 130 | 162 | 271 |
| 31-40 g | 119 | 152 | 184 | 313 |
| 41-50 g | 140 | 173 | 205 | 357 |
| 51-60 g | 152 | 194 | 238 | 400 |
| Tuotenäyte gr | Ryhmä 1 | Ryhmä 2 | Ryhmä 3 | Ryhmä 4 |
| Max 5 g | 98 | 130 | 162 | 271 |
| 6-10 g | 119 | 152 | 184 | 313 |
| 11-20 g | 140 | 173 | 205 | 357 |
| 21-30 g | 152 | 194 | 238 | 400 |
| 31-40 g | 173 | 217 | 271 | 443 |
| 41-50 g | 184 | 238 | 292 | 486 |
| 51-60 g | 205 | 259 | 313 | 540 |
| Group 1 | Group 2 | Group 3 | Group 4 |
| Aku Ankka | Blue Wings | Auto Bild Suomi | Lasten Oma Kirjakerho |
| ET-lehti | Cosmopolitan | Etiketti | Merkurius Kirjakerho |
| Hyvä Terveys | Nalle Puh | GEO | Prima |
| Kodin Kuvalehti | Sport | Gloria | Rakennuslehti |
| Me Naiset | Suuri Käsityö | Glorian Antiikki | Sisters Kerhopaketti |
| MikroBitti | Glorian Koti | V8-Magazine | |
| Glorian ruok&aviini | |||
| GTi-Magazine | |||
| Matkaopas | |||
| Meidän Perhe | |||
| Kodinrakentaja | |||
| Pelit | |||
| Prinsessa | |||
| Tiede | |||
| Tietokone | |||
| Vauva | |||
| Gloria Design | |||
| Kodin Kuvalehti Puutarhassa | |||
| Gloria Kodin Puutarha | |||
| 3T | |||
Sources: NRS 2011, AC 2011
| All 12+ yrs | Cosmopolitan | Cosmopolitan | ||
| % | % of readers | readers ('000) | ||
| Total | 100 | 100 | 252 | |
| Gender | Women | 51 | 86 | 218 |
| Men | 49 | 14 | 34 | |
| Age | 12-19 years | 11 | 39 | 100 |
| 20-29 years | 14 | 38 | 95 | |
| 30-39 years | 13 | 9 | 23 | |
| 40-49 years | 15 | 8 | 20 | |
| 50+ years | 46 | 6 | 14 | |
| Greater Helsinki | 18 | 21 | 52 | |
| Type of municipality | Other city with more than 30,000 inhabitants | 38 | 43 | 109 |
| City with less than 30,000 inhabitants | 20 | 17 | 44 | |
| Rural municipality | 24 | 19 | 48 | |
| Executive position | 3 | 2 | 6 | |
| Occupation | Senior clerical employee | 11 | 7 | 17 |
| Junior clerical employee or entrepreneur | 20 | 21 | 53 | |
| Manual worker | 14 | 9 | 24 | |
| Pensioner | 28 | 1 | 3 | |
| Student, schoolchild | 16 | 50 | 127 | |
| Other | 5 | 5 | 12 | |
| 12–14 years | 4 | 5 | 13 | |
| Stage of life | 15-29 / schoolchildren/students | 11 | 44 | 112 |
| 20-39 / children at home | 13 | 13 | 32 | |
| 40-49 / children at home | 11 | 7 | 18 | |
| 20-29 / no children & employed | 5 | 14 | 36 | |
| 30-49 / no children at home | 9 | 4 | 11 | |
| 50+ years | 46 | 6 | 14 | |
| Makes grocery purchase decisions | Yes | 76 | 65 | 165 |
| No | 24 | 34 | 87 | |
| Source | NRS Reader A2010/S2011 |
| All women 12+ yrs | Cosmopolitan | Cosmopolitan | ||
| % of readers | % of female readers | female readers ('000) | ||
| Gender | Women | 100 | 100 | 218 |
| Age | 12-19 years | 10 | 42 | 92 |
| 20-29 years | 13 | 36 | 78 | |
| 30-39 years | 13 | 9 | 19 | |
| 40-49 years | 15 | 8 | 17 | |
| 50+ years | 49 | 6 | 12 | |
| Type of municipality | Greater Helsinki | 19 | 21 | 45 |
| Other city with more than 30,000 inhabitants | 38 | 43 | 93 | |
| City with less than 30,000 inhabitants | 19 | 17 | 38 | |
| Rural municipality | 24 | 19 | 42 | |
| Occupation | Executive position | 2 | 2 | 4 |
| Senior clerical employee | 11 | 7 | 15 | |
| Junior clerical employee or entrepreneur | 24 | 22 | 48 | |
| Manual worker | 8 | 7 | 16 | |
| Pensioner | 30 | 1 | 2 | |
| Student, schoolchild | 15 | 52 | 114 | |
| Other | 5 | 5 | 10 | |
| Stage of life | 12–14 years | 4 | 6 | 12 |
| 15-29 / schoolchildren/students | 11 | 46 | 100 | |
| 20-39 / children at home | 13 | 12 | 27 | |
| 40-49 / children at home | 11 | 7 | 14 | |
| 20-29 / no children & employed | 5 | 13 | 29 | |
| 30-49 / no children at home | 7 | 4 | 8 | |
| 50+ years | 49 | 6 | 12 | |
| Makes grocery purchase decisions | Yes | 88 | 65 | 141 |
| No | 11 | 35 | 76 | |
| Source | NRS Reader A2010/S2011 |
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