et-lehti

Magazine

The readers of et-magazine are mature Finns, and their families and friends. The readers wish to read about genuine people and real-life stories. The joy of living and facts about travel, beauty, home, food and economy. Today, the readers have more flexibility to realise their dreams and spend their money on their own wellbeing than ever before.
 
The themes of et-magazine, for example on travel, health and culture, will be confirmed during 2012. We will also highlight social issues the baby boomers are currently discussing.

Editor-in-Chief Riitta Korhonen

Media information and prices

Line resolution: 54/cm
Binding: stiched
Place of printing: Hansaprint/Artukainen, Artukaistentie 10, 20240 Turku

Please note space for printing address on back cover, full magazine width and 25 mm high.

Publication and material dates 2012

Schedules will disappear after publication date.

Inserts

Inserts

Magazine size: 230x280 mm

Binding: stiched

Delivery address: Hansaprint/Artukainen, Artukaistentie 10, 20240 Turku

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.

It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.

Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.

Delivering the supplements

A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.

Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

Product sample prices
e/1000 copies

Insert weight groups

Readers

Sources: NRS 2011, AC 2011

Reader profile

Reader profile: women