Nearly one quarter of women between 25 and 54 will choose Kodin Kuvalehti as their magazine. The most important things for our readers are home, family and friends. The readers consider reading the magazine as their valuable private time. Primarily, the readers look for cooking and interior decoration tips from the magazine, as well as and strong stories. Our readers are favourable towards consumption, smart and quality-conscious consumers.
We want to retain our position as the most popular and liked women’s magazine, which makes our readers talk, touches them and increases their happiness.
In 2012, Kodin Kuvalehti will be even more innovative and inspirational and it will reach more people. We will expand the multi-channel possibilities and offer our media customers new ways to utilise the strong brand of Kodin Kuvalehti.
Editor-in-Chief Minna McGill
|1/2 page horizontal||6900|
|1/2 page vertical||6900|
|1/4 page island||7500|
|1/4 page square||5100|
Raise for specified position +10%. VAT +24%
Line resolution: 60/cm
Place of printing: Hansaprint Artukainen, Artukaistentie 10, 20240 Turku
Please note space for printing address on back cover, full magazine width and 25 mm high.
Schedules will disappear after publication date.
|Issue||Publishing date||Reservation||Material||Take into account|
|13||19.06.2013||21.05.2013||28.05.2013||Midsummer. Summer homes. Domestic destinations.|
|14||04.07.2013||04.06.2013||11.06.2013||The great summer reading issue. The loveliest homes.|
|16||08.08.2013||09.07.2013||16.07.2013||Take control of your daily life! Cooking together.|
|17||22.08.2013||23.07.2013||30.07.2013||The well-being theme issue.|
|19||19.09.2013||20.08.2013||27.08.2013||The great autumn food issue. Cars.|
|20||03.10.2013||03.09.2013||10.09.2013||Winter fashion and beauty issue.|
|21||17.10.2013||17.09.2013||24.09.2013||My finance and money.|
|22||31.10.2013||01.10.2013||08.10.2013||The best delicacies of the pre-holiday season.|
|23||14.11.2013||15.10.2013||22.10.2013||Well-timed holiday season baking.|
|24||05.12.2013||05.11.2013||12.11.2013||Christmas issue. Food, decorating, table-setting and gift tips.|
Magazine size: 230x297 mm
Delivery address: Hansaprint Artukainen, Artukaistentie 10, 20240 Turku
|Max. mm||Min. mm|
|Crush ground insert||230x297||115x140|
Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.
Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.
It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.
Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.
A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.
Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines
Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.
The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.
|Weigth||Group 1||Group 2||Group 3|
|Max 5 g||65||107||184|
|Tuotenäyte gr||Ryhmä 1||Ryhmä 2||Ryhmä 3||Ryhmä 4|
|Max 5 g||98||130||162||271|
|Group 1||Group 2||Group 3|
|Aku Ankka||Auto Bild Suomi||3T|
|Hyvä Terveys||Blue Wings||Rakennuslehti|
|Me Naiset||Gloria Puutarha|
|Suuri Käsityö||Glorian Ruoka&Viini|
|Kodin Kuvalehti Puutarhassa|
|Me Naiset Sport|
Sources: NRS 2012, Reading time NRS 2011, AC 2011
|All 12+ yrs||Kodin Kuvalehti||Kodin Kuvalehti|
|%||% of readers||readers ('000)|
|Type of municipality||Greater Helsinki||18||19||108|
|Other city with more than 30,000 inhabitants||38||39||220|
|City with less than 30,000 inhabitants||20||19||106|
|Senior clerical employee||11||15||85|
|Junior clerical employee or entrepreneur||20||26||149|
|Stage of life||12–14 years||4||2||9|
|15-29 / schoolchildren/students||11||6||32|
|20-39 / children at home||13||13||77|
|40-49 / children at home||11||15||83|
|20-29 / no children & employed||5||3||18|
|30-49 / no children at home||9||6||37|
|Makes grocery purchase decisions||Yes||76||87||496|
|Source||NRS Reader A2010/S2011|
|All women 12+ yrs||Kodin Kuvalehti||Kodin Kuvalehti|
|% of readers||% of female readers||female readers ('000)|
|Type of municipality||Greater Helsinki||19||20||90|
|Other city with more than 30,000 inhabitants||38||38||177|
|City with less than 30,000 inhabitants||19||18||86|
|Senior clerical employee||11||15||70|
|Junior clerical employee or entrepreneur||24||28||130|
|Stage of life||12–14 years||4||2||7|
|15-29 / schoolchildren/students||11||6||28|
|20-39 / children at home||13||13||63|
|40-49 / children at home||11||14||64|
|20-29 / no children & employed||5||3||16|
|30-49 / no children at home||7||6||30|
|Makes grocery purchase decisions||Yes||88||93||430|
|Source||NRS Reader A2010/S2011|
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