Kodinrakentaja

A comfortable home creates happiness

Magazine

Kansikuva

Our readers are enthusiastic about renovating, maintaining their own homes and building new homes. They are men and women at the prime of their working lives who live in one-family houses in or near growth centres.

Kodinrakentaja is a magazine about good living. Each issue covers a variety of topics about home and living, renovating, building and gardening. Next year, we will more closely monitor the development of house-building engineering solutions.

Mervi Turunen, managing editor

 

Media information and prices

Advert Sizes

2/1460x297mm
1/1230x297mm
1/2 vertical112x297mm
1/2 horizontal230x146 mm
1/4 vertical60x297mm
1/4 horizontal230x74mm
1/4 corner112x146mm

Advert prices 2012

SizePrice €
1/1 page4100
1/2 page horizontal2410
1/2 page vertical2410
1/4 page horizontal1370
1/4 page square1370
2/1 pages6190
2nd cover4200
Back cover4620

 

Raise for specified position +10%. VAT +23%

Line resolution: 60/cm
Binding: stiched
Place of printing: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuua

Please note space for printing address on back cover, full magazine width and 25 mm high.

Publication and material dates 2012

Schedules will disappear after publication date.


IssuePublishing dateReservationMaterialTake into account
506.06.201215.05.201222.05.2012Holiday Home Trade Fair, summer kitchens, garden furniture.
611.07.201219.06.201226.06.2012Housing Fair, dream homes, interior renovation.
705.09.201215.08.201221.08.2012Bathroom, interior decoration, the most popular ready-made houses.
803.10.201212.09.201218.09.2012Kitchen, lighting + your house's technology.
907.11.201217.10.201223.10.2012Heating options, wall surfaces, home entertainment electronics.
1012.12.201220.11.201226.11.2012Fireplaces, sauna and hot new sauna ovens, floors.

Inserts

Inserts

Magazine size: 230x297 mm

Binding: stiched

Delivery address: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuu

    Max. mm      Min. mm
Loose insert
  220x287 105x148 
Glued insert
  197x230  65x95
Crush ground insert
   -   -
Stifted insert
 230x297 115x200 

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

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Delivering the supplements

A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.

Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

Weigth Group 1 Group 2 Group 3 Group 4
Max 5 g 65 86 119 184
6-10 g 75 108 130 205
11-20 g 86 119 140 238
21-30 g 98 130 162 271
31-40 g 119 152 184 313
41-50 g 140 173 205 357
51-60 g 152 194 238 400

 

Product sample prices
e/1000 copies

Tuotenäyte grRyhmä 1Ryhmä 2Ryhmä 3Ryhmä 4
Max 5 g98130162271
6-10 g119152184313
11-20 g140173205357
21-30 g152194238400
31-40 g173217271443
41-50 g184238292486
51-60 g205259313540

 

Insert weight groups

Group 1 Group 2 Group 3 Group 4
Aku Ankka Blue Wings Auto Bild Suomi Lasten Oma Kirjakerho
ET-lehti Cosmopolitan Etiketti Merkurius Kirjakerho
Hyvä Terveys Nalle Puh GEO Prima
Kodin Kuvalehti Sport Gloria Rakennuslehti
Me Naiset Suuri Käsityö Glorian Antiikki Sisters Kerhopaketti
MikroBitti Glorian Koti V8-Magazine
Glorian ruok&aviini
GTi-Magazine
Matkaopas
Meidän Perhe
Kodinrakentaja
Pelit
Prinsessa
Tiede
Tietokone
Vauva
Gloria Design
Kodin Kuvalehti Puutarhassa
Gloria Kodin Puutarha
3T

 

Readers

Readership 67 000
Circulation 37 971
Reading minutes, all 43 min
Reading times, all 2,6

 

Sources: NRS 2011, AC 2011

Reader profile

All 12+ yrsKodinarakentajaKodinrakentaja
%% of readersreaders ('000)
Total10010053
GenderWomen515429
Men494624
AgeUnder 30 years25179
30-39 years132714
40-49 years152714
50+ years463016
Type of municipality Greater Helsinki or other city with more than 30,000 inhabitants564926
City with less than 30,000 inhabitants202513
Rural municipality242714
OccupationExecutive position or senior clerical employee132111
Junior clerical employee or entrepreneur202915
Manual worker142513
Other492111
Stage of life 12–14 years400
15-29 / schoolchildren/students1132
20-39 / children at home132915
40-49 / children at home112111
20-29 / no children & employed542
30-49 / no children at home 9137
50+ years463016
Makes grocery purchase decisionsYes768344
No24179
SourceNRS Reader A2010/S2011

 

Reader profile: men

All men 12+ yrs Kodinrakentaja  Kodinrakentaja 
% of readers% male readersmale readers (1000)
GenderMen10010024
AgeUnder 30 years26164
30-39 years14277
40-49 years16256
50+ years44328
Type of municipality Greater Helsinki or other city with more than 30,000 inhabitants555012
City with less than 30,000 inhabitants20297
Rural municipality25215
OccupationExecutive position or senior clerical employee13225
Junior clerical employee or entrepreneur16195
Manual worker21389
Other46184
Stage of life 12–14 years400
15-29 / schoolchildren/students1141
20-39 / children at home13276
40-49 / children at home11195
20-29 / no children & employed641
30-49 / no children at home 11143
50+ years44328
Makes grocery purchase decisionsYes636817
Makes grocery purchase decisionsNo36328
SourceNRS Reader A2010/S201136328

Print media information

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Media Service

Need more exact information of prices, materials or schedules? Our Media Service will gladly assist you.

Tel: +358 9 120 620
Fax: +358 9 120 5999

mediapalvelu
@sanomamagazines.fi

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Domicile Helsinki
VAT FI16151102

Visiting Address
Lapinmäentie 1
00350 Helsinki

Postal Address
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FIN-00040 Sanoma Magazines

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