Meidän Perhe

The readers of Meidän Perhe are living the busiest years of their lives

Magazine

Kansikuva

 

The readers of Meidän Perhe have small children, they are fully engaged in working life and they are active consumers. Our readers are active and interested in all things new. Family is their number one priority, but they also want to take time for themselves and their own pleasures.
 
In 2012, Meidän Perhe will be even more real and exciting. We also reveal how people are living in Finland – including the conflicts; we will join a mother on the breadline, but also report on a mother who rents a sailing boat and hires six crewmembers for her son's fourth birthday, just to make the child happy.

 

Editor-in-Chief Satu Vasantola

Media information and prices

Advert Sizes

2/1430x280mm
1/1215x280mm
1/2 vertical102x280mm
1/2 horizontal215x137 mm
1/4 vertical50x280mm
1/4 horizontal215x69mm
1/4 corner102x137mm

Advert prices 2012

SizePrice €
1/1 page5990
1/2 page horizontal4090
1/2 page vertical4090
1/4 page island4500
1/4 page square2990
2/1 pages11980
1st spread13180
2nd spread13180
2nd cover6590
3rd cover6590
Back cover6910

 

Raise for specified position +10%. VAT +23%

Line resolution: 60/cm
Binding: stiched
Place of printing: Hansaprint/Artukainen, Artukaistentie 10, 20240 Turku

Please note space for printing address on back cover, full magazine width and 25 mm high.

Publication and material dates 2012

Schedules will disappear after publication date.


IssuePublishing dateReservationMaterialTake into account
606.06.201208.05.201215.05.2012Holiday time. The best family destinations, easy summer meals, stayinghealthy all summer.
704.07.201205.06.201212.06.2012Summer cottages! Summer toys, BBQ foods that kids love.
801.08.201204.07.201211.07.2012Energetic start to the autumn. Cheerful school fashion, harvestingseason's delicacies, mobile phone guide.
905.09.201208.08.201215.08.2012Save and invest, baking together.
1003.10.201205.09.201212.09.2012Interiors extra, TV and other home electronics.
1107.11.201210.10.201217.10.2012The most fun family games, long-distance travel, winter clothes.
1205.12.201207.11.201214.11.2012Great Christmas issue. Gift tips for the entire family, easy Christmasfoods.

Inserts

Inserts

Magazine size: 215x280 mm

Binding: stiched

Delivery address: Hansaprint/Artukainen, Artukaistentie 10, 20240 Turku

   Max. mm       Min. mm
Loose insert  195x260   105x148
Glued insert  195x210    60x80
Crush ground insert  215x280  115x200
Stifted insert     -     -

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

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Delivering the supplements

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Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

Weigth Group 1 Group 2 Group 3 Group 4
Max 5 g 65 86 119 184
6-10 g 75 108 130 205
11-20 g 86 119 140 238
21-30 g 98 130 162 271
31-40 g 119 152 184 313
41-50 g 140 173 205 357
51-60 g 152 194 238 400

 

Product sample prices
e/1000 copies

Tuotenäyte grRyhmä 1Ryhmä 2Ryhmä 3Ryhmä 4
Max 5 g98130162271
6-10 g119152184313
11-20 g140173205357
21-30 g152194238400
31-40 g173217271443
41-50 g184238292486
51-60 g205259313540

 

Insert weight groups

Group 1 Group 2 Group 3 Group 4
Aku Ankka Blue Wings Auto Bild Suomi Lasten Oma Kirjakerho
ET-lehti Cosmopolitan Etiketti Merkurius Kirjakerho
Hyvä Terveys Nalle Puh GEO Prima
Kodin Kuvalehti Sport Gloria Rakennuslehti
Me Naiset Suuri Käsityö Glorian Antiikki Sisters Kerhopaketti
MikroBitti Glorian Koti V8-Magazine
Glorian ruok&aviini
GTi-Magazine
Matkaopas
Meidän Perhe
Kodinrakentaja
Pelit
Prinsessa
Tiede
Tietokone
Vauva
Gloria Design
Kodin Kuvalehti Puutarhassa
Gloria Kodin Puutarha
3T

 

Readers

Readership 161 000
Circulation 51 100
Reading minutes, women 76 min
Reading times 2,9

 

Sources: NRS 2011, AC 2011

Reader profile

All 12+ yrsMeidän PerheMeidän Perhe
%% of readersreaders ('000)
Total100100153
GenderWomen5188135
Men491218
Age12-19 years1158
20-29 years142031
30-39 years134671
40-49 years151828
50-64 years25813
65+ years2123
Type of municipality Greater Helsinki182132
Other city with more than 30,000 inhabitants383350
City with less than 30,000 inhabitants201625
Rural municipality243046
OccupationExecutive position335
Senior clerical employee111929
Junior clerical employee or entrepreneur203757
Manual worker141117
Pensioner2846
Student, schoolchild 161015
Other 51219
Stage of life 12–14 years423
15-29 / schoolchildren/students1158
20-39 / children at home136092
40-49 / children at home111727
20-29 / no children & employed523
30-49 / no children at home 923
50+ years461016
Makes grocery purchase decisionsYes7689136
No241116
SourceNRS Reader A2010/S2011

 

Reader profile: women

All women 12+ yrsMeidän PerheMeidän Perhe
% of readers% of female readersfemale readers ('000)
GenderWomen100100135
Age12-19 years1056
20-29 years132027
30-39 years134663
40-49 years151824
50-64 years25912
65+ years2423
Type of municipality Greater Helsinki192229
Other city with more than 30,000 inhabitants383243
City with less than 30,000 inhabitants191723
Rural municipality243040
OccupationExecutive position234
Senior clerical employee111825
Junior clerical employee or entrepreneur243953
Manual worker8912
Pensioner3045
Student, schoolchild 151013
Other 51317
Stage of life 12–14 years422
15-29 / schoolchildren/students1157
20-39 / children at home136081
40-49 / children at home111723
20-29 / no children & employed523
30-49 / no children at home 723
50+ years491115
Makes grocery purchase decisionsYes8892124
No11810
SourceNRS Reader A2010/S2011

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Media Service

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