Rakennuslehti

Topical stories for construction industry decision-makers

Magazine

Kansikuva

The readers of Rakennuslehti are responsible for the management and supervision of major construction projects. The readers are in demanding expert positions from project planning to construction engineering design.

Rakennuslehti reaches all the important construction industry decision makers and opinion leaders forty times a year. Those with a graduate engineering degree, engineers and building engineers responsible for the management and planning of construction projects make significant procurement and purchase decisions quite independently.


Editor-in-chief Veijo Käyhty

Media information and prices

Advert Sizes

front and back278x320mm
1/1278x320mm
2/1570x375mm
1/2 horizontal278x185mm
1/2 vertical137x375mm
1/4 horizontal rl184x140mm
1/4 vertical rl137x185mm
1/4 square168x135mm
A4210x295mm

In addition sizes
6x100  254x100 mm
2x100   82x100 mm

Module sizes
2. page module 254x120 mm
3. page modules 125x50 mm, 254x50 mm
Back page module 254x120 mm

Column prices
normal 5.00, reqruitement 5.50, classified 3.70.

Column widths
1c 39 mm, 2c 82 mm, 3c 125 mm, 4c 168 mm, 5c 211 mm, 6c 254 mm.

The materials to Rakennuslehti can also be delivered to ilmoitukset@3T.fi.

The fee for materials delivered to SMF is 50e.

Advert prices 2012

SizePrice €
1/1 page10300
1/1 page Frontpage12900
1/2 page horizontal5300
1/2 page vertical5300
1/4 page horizontal2710
1/4 page vertical2710
1/4 page square2710
1/9 page square940
2/1 pages12900
A4 page6970
Cover12900
2nd cover3540
OV780

 

Raise for specified position +10%. VAT +23%

Binding: Tabloid
Printing method: offset
Place of printing: PunaMusta Oy, Joensuu

Special issue 29 B/2012 Finn Build Exhibition Catalogue
Published 2.10., booking 24.9., material 27.9.

Publication and material dates 2012

Schedules will disappear after publication date.


IssuePublishing dateReservationMaterialTake into account
1931.05.201223.05.201228.05.2012Construction engineering.
2007.06.201230.05.201204.06.2012Architecture and environmental building.
2114.06.201206.06.201211.06.2012Renovation building.
2228.06.201219.06.201225.06.2012The Housing Fair.
2316.08.201208.08.201213.08.2012Jobs and working life.
2423.08.201215.08.201220.08.2012HVAC.
2530.08.201222.08.201227.08.2012Private home issue.
2606.09.201229.08.201203.09.2012Finland builds. RESEARCH ISSUE.
2713.09.201205.09.201210.09.2012Renovation building.
2820.09.201212.09.201217.09.2012Construction engineering.
2927.09.201219.09.201224.09.2012Infrastructure building.
3004.10.201226.09.201201.10.2012Finnbuild I/renovation construction solutions.
3111.10.201203.10.201208.10.2012Finnbuild II.
3218.10.201210.10.201215.10.2012Planning and architecture.
3325.10.201217.10.201222.10.2012Steel and metal construction.
3401.11.201224.10.201229.10.2012HVAC/energy economies of properties.
3508.11.201231.10.201205.11.2012Properties and building works.
3615.11.201207.11.201212.11.2012Element building.
3722.11.201214.11.201219.11.2012Fire safety.
3829.11.201221.11.201226.11.2012Renovation building.
3905.12.201227.11.201230.11.2012
4013.12.201204.12.201210.12.2012Annual book.

Inserts

Inserts

Magazine size: Taloid 280x400 mm

Delivery address: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuu

    Max. mm     Min. mm
Loose insert
  Bagged
 280x400
  Bagged
 
Glued insert
 210x250
 55x80/80x55
Crush ground insert
    no
   no
Stifted insert
  280x400
 148x210

Supplements can be added to magazines either as separate supplements or glue-stitched supplements, and as stapled supplements in stapled magazines and ground off in the spine in glue-bound magazines.

Before printing the supplement, the trimming/grinding allowances must be verified from the printing house. Ask for case-specific instructions from the printing house foreman. As a general instruction, the stapled supplements have an allowance of 4 mm at the top edge. If the supplement size corresponds to the size of the magazine, 4 mm is also left at the outer edge. If the supplement contains 8 pages or more, the top edge cannot be cut open. The suitability of the supplement and product samples for mechanical production must always be checked from the printing house.

It is recommended to test the supplements in advance. Testing should be carried out particularly for thick supplements, folded supplements, supplements with size limitations, and always for product and material samples. All samples must be approved in advance.

Provide clear packaging instructions (to your subcontractor) regarding the supplements so that they are delivered to the printing house in appropriate condition. Ensure also that they are packaged consistently and are thus suitable for mechanical processing. The shipment must be marked clearly with the required information of the shipment, the name of the supplement, numbers, etc. Excess supplements will be discarded after binding, unless otherwise agreed. The recipient will take care of the charges of the returned supplements.

Delivering the supplements

A supplement dummy must be delivered to the Media Service three (3) weeks prior to sending the supplements to the printer for technical/production check up. If the supplement dummy has not been delivered on time for checking and results in technical/production problems, the costs caused by such problems will be charged from the customer or the supplement can be left out from the magazine.

Delivery address for the supplement dummy:
Sanoma Magazines Finland Oy / Media Service
Name of magazine
P.O. BOX 100
00040 Sanoma Magazines

Please deliver the supplements in time, a minimum of two (2) weeks prior to the magazine’s publication date.

Transportation costs

The advertiser is responsible for the transportation costs of the supplements. If Sanoma Magazines Finland has to acknowledge receipt of the shipment, Sanoma Magazines Finland will charge the advertiser for the related costs.

Insert prices 2012
e/1000 copies

Weigth Group 1 Group 2 Group 3 Group 4
Max 5 g 65 86 119 184
6-10 g 75 108 130 205
11-20 g 86 119 140 238
21-30 g 98 130 162 271
31-40 g 119 152 184 313
41-50 g 140 173 205 357
51-60 g 152 194 238 400

 

Product sample prices
e/1000 copies

Tuotenäyte grRyhmä 1Ryhmä 2Ryhmä 3Ryhmä 4
Max 5 g98130162271
6-10 g119152184313
11-20 g140173205357
21-30 g152194238400
31-40 g173217271443
41-50 g184238292486
51-60 g205259313540

 

Insert weight groups

Group 1 Group 2 Group 3 Group 4
Aku Ankka Blue Wings Auto Bild Suomi Lasten Oma Kirjakerho
ET-lehti Cosmopolitan Etiketti Merkurius Kirjakerho
Hyvä Terveys Nalle Puh GEO Prima
Kodin Kuvalehti Sport Gloria Rakennuslehti
Me Naiset Suuri Käsityö Glorian Antiikki Sisters Kerhopaketti
MikroBitti Glorian Koti V8-Magazine
Glorian ruok&aviini
GTi-Magazine
Matkaopas
Meidän Perhe
Kodinrakentaja
Pelit
Prinsessa
Tiede
Tietokone
Vauva
Gloria Design
Kodin Kuvalehti Puutarhassa
Gloria Kodin Puutarha
3T

 

Readers

Readership 57 000
Decision maker readersip 39 000
Circulation 33 450

Sources: NRS 2011, Decision Maker Atlas 2010, AC 2011

 

Reader profile: all

All 12+ yrsRakennuslehtiRakennuslehti
%% of readersreaders ('000)
Total10010062
GenderWomen512113
Men497949
Age12-19 years1185
20-29 years14149
30-39 years131610
40-49 years152012
50-64 years252918
65+ years21149
Type of municipality Greater Helsinki182213
Other city with more than 30,000 inhabitants384326
City with less than 30,000 inhabitants20159
Rural municipality242013
OccupationExecutive position364
Senior clerical employee11138
Junior clerical employee or entrepreneur202415
Manual worker141610
Pensioner281911
Student, schoolchild 16128
Other 553
Stage of life 12–14 years400
15-29 / schoolchildren/students11106
20-39 / children at home131610
40-49 / children at home11159
20-29 / no children & employed543
30-49 / no children at home 9106
50+ years464327
Makes grocery purchase decisionsYes767144
No242918
SourceNRS Reader A2010/S2011

 

Reader profile: decision makers

All decision-makers and participants (%)Decision-maker/reader profile of magazine (%)Number of decision-maker readers (000)
Total10010039
Decision-maker 1152912
Decision-maker 2292912
Participants493916
Organisational statusManagement16177
Middle management and supervisors555019
Experts293313
Budget or result accountabilityYes627830
Net salesLess than EUR 1 million16114
From EUR 1 million to EUR 20 million454417
From EUR 20 million to EUR 100 million €162710
More than EUR 100 million15166
EducationCommercial31229
Technical326927
Other40197
Participates in decisions onOffice furniture, equipment636726
Data communications, voice communication solutions294517
IT596927
Personnel recruitment, training, social issues797730
Financing, investments, economy253815
Insurance183313
Office acquisitions/maintenance366525
Passenger cars192710
Transportation18239
Transport and logistics344016
Production acquisitions385923
Marketing/communication596525
Accommodation and travel444417
Construction134818
GenderFemale40228
Male607830
Database: TNS Decision-Maker Atlas 2010

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Media Service

Need more exact information of prices, materials or schedules? Our Media Service will gladly assist you.

Tel: +358 9 120 620
Fax: +358 9 120 5999

mediapalvelu
@sanomamagazines.fi

Sanoma Magazines Finland Ltd
Domicile Helsinki
VAT FI16151102

Visiting Address
Lapinmäentie 1
00350 Helsinki

Postal Address
P.O. Box 100
FIN-00040 Sanoma Magazines

Customer Service
P.O. Box 5
FIN-00040 Sanoma Magazines

Invoicing Address
P.O. Box 101
FIN-00089 Sanoma

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