The readers of Rakennuslehti are responsible for the management and supervision of major construction projects. The readers are in demanding expert positions from project planning to construction engineering design.
Rakennuslehti reaches all the important construction industry decision makers and opinion leaders forty times a year. Those with a graduate engineering degree, engineers and building engineers responsible for the management and planning of construction projects make significant procurement and purchase decisions quite independently.
Editor-in-chief Veijo Käyhty
In addition sizes
6x100 254x100 mm
2x100 82x100 mm
Module sizes
2. page module 254x120 mm
3. page modules 125x50 mm, 254x50 mm
Back page module 254x120 mm
Column prices
normal 5.00, reqruitement 5.50, classified 3.70.
Column widths
1c 39 mm, 2c 82 mm, 3c 125 mm, 4c 168 mm, 5c 211 mm, 6c 254 mm.
The materials to Rakennuslehti can also be delivered to ilmoitukset@3T.fi.
The fee for materials delivered to SMF is 50e.
| Size | Price € |
|---|---|
| 1/1 page | 10300 |
| 1/1 page Frontpage | 12900 |
| 1/2 page horizontal | 5300 |
| 1/2 page vertical | 5300 |
| 1/4 page horizontal | 2710 |
| 1/4 page vertical | 2710 |
| 1/4 page square | 2710 |
| 1/9 page square | 940 |
| 2/1 pages | 12900 |
| A4 page | 6970 |
| Cover | 12900 |
| 2nd cover | 3540 |
| OV | 780 |
Raise for specified position +10%. VAT +23%
Binding: Tabloid
Printing method: offset
Place of printing: PunaMusta Oy, Joensuu
Special issue 29 B/2012 Finn Build Exhibition Catalogue
Published 2.10., booking 24.9., material 27.9.
Schedules will disappear after publication date.
| Issue | Publishing date | Reservation | Material | Take into account |
|---|---|---|---|---|
| 19 | 31.05.2012 | 23.05.2012 | 28.05.2012 | Construction engineering. |
| 20 | 07.06.2012 | 30.05.2012 | 04.06.2012 | Architecture and environmental building. |
| 21 | 14.06.2012 | 06.06.2012 | 11.06.2012 | Renovation building. |
| 22 | 28.06.2012 | 19.06.2012 | 25.06.2012 | The Housing Fair. |
| 23 | 16.08.2012 | 08.08.2012 | 13.08.2012 | Jobs and working life. |
| 24 | 23.08.2012 | 15.08.2012 | 20.08.2012 | HVAC. |
| 25 | 30.08.2012 | 22.08.2012 | 27.08.2012 | Private home issue. |
| 26 | 06.09.2012 | 29.08.2012 | 03.09.2012 | Finland builds. RESEARCH ISSUE. |
| 27 | 13.09.2012 | 05.09.2012 | 10.09.2012 | Renovation building. |
| 28 | 20.09.2012 | 12.09.2012 | 17.09.2012 | Construction engineering. |
| 29 | 27.09.2012 | 19.09.2012 | 24.09.2012 | Infrastructure building. |
| 30 | 04.10.2012 | 26.09.2012 | 01.10.2012 | Finnbuild I/renovation construction solutions. |
| 31 | 11.10.2012 | 03.10.2012 | 08.10.2012 | Finnbuild II. |
| 32 | 18.10.2012 | 10.10.2012 | 15.10.2012 | Planning and architecture. |
| 33 | 25.10.2012 | 17.10.2012 | 22.10.2012 | Steel and metal construction. |
| 34 | 01.11.2012 | 24.10.2012 | 29.10.2012 | HVAC/energy economies of properties. |
| 35 | 08.11.2012 | 31.10.2012 | 05.11.2012 | Properties and building works. |
| 36 | 15.11.2012 | 07.11.2012 | 12.11.2012 | Element building. |
| 37 | 22.11.2012 | 14.11.2012 | 19.11.2012 | Fire safety. |
| 38 | 29.11.2012 | 21.11.2012 | 26.11.2012 | Renovation building. |
| 39 | 05.12.2012 | 27.11.2012 | 30.11.2012 | |
| 40 | 13.12.2012 | 04.12.2012 | 10.12.2012 | Annual book. |
Magazine size: Taloid 280x400 mm
Delivery address: PunaMusta Oy, Kosti Aaltosen tie 9, 80140 Joensuu
| Max. mm | Min. mm | |
| Loose insert |
Bagged 280x400 |
Bagged |
| Glued insert |
210x250 |
55x80/80x55 |
| Crush ground insert |
no |
no |
| Stifted insert |
280x400 |
148x210 |
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Name of magazine
P.O. BOX 100
00040 Sanoma Magazines
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| Weigth | Group 1 | Group 2 | Group 3 | Group 4 |
| Max 5 g | 65 | 86 | 119 | 184 |
| 6-10 g | 75 | 108 | 130 | 205 |
| 11-20 g | 86 | 119 | 140 | 238 |
| 21-30 g | 98 | 130 | 162 | 271 |
| 31-40 g | 119 | 152 | 184 | 313 |
| 41-50 g | 140 | 173 | 205 | 357 |
| 51-60 g | 152 | 194 | 238 | 400 |
| Tuotenäyte gr | Ryhmä 1 | Ryhmä 2 | Ryhmä 3 | Ryhmä 4 |
| Max 5 g | 98 | 130 | 162 | 271 |
| 6-10 g | 119 | 152 | 184 | 313 |
| 11-20 g | 140 | 173 | 205 | 357 |
| 21-30 g | 152 | 194 | 238 | 400 |
| 31-40 g | 173 | 217 | 271 | 443 |
| 41-50 g | 184 | 238 | 292 | 486 |
| 51-60 g | 205 | 259 | 313 | 540 |
| Group 1 | Group 2 | Group 3 | Group 4 |
| Aku Ankka | Blue Wings | Auto Bild Suomi | Lasten Oma Kirjakerho |
| ET-lehti | Cosmopolitan | Etiketti | Merkurius Kirjakerho |
| Hyvä Terveys | Nalle Puh | GEO | Prima |
| Kodin Kuvalehti | Sport | Gloria | Rakennuslehti |
| Me Naiset | Suuri Käsityö | Glorian Antiikki | Sisters Kerhopaketti |
| MikroBitti | Glorian Koti | V8-Magazine | |
| Glorian ruok&aviini | |||
| GTi-Magazine | |||
| Matkaopas | |||
| Meidän Perhe | |||
| Kodinrakentaja | |||
| Pelit | |||
| Prinsessa | |||
| Tiede | |||
| Tietokone | |||
| Vauva | |||
| Gloria Design | |||
| Kodin Kuvalehti Puutarhassa | |||
| Gloria Kodin Puutarha | |||
| 3T | |||
Sources: NRS 2011, Decision Maker Atlas 2010, AC 2011
| All 12+ yrs | Rakennuslehti | Rakennuslehti | ||
| % | % of readers | readers ('000) | ||
| Total | 100 | 100 | 62 | |
| Gender | Women | 51 | 21 | 13 |
| Men | 49 | 79 | 49 | |
| Age | 12-19 years | 11 | 8 | 5 |
| 20-29 years | 14 | 14 | 9 | |
| 30-39 years | 13 | 16 | 10 | |
| 40-49 years | 15 | 20 | 12 | |
| 50-64 years | 25 | 29 | 18 | |
| 65+ years | 21 | 14 | 9 | |
| Type of municipality | Greater Helsinki | 18 | 22 | 13 |
| Other city with more than 30,000 inhabitants | 38 | 43 | 26 | |
| City with less than 30,000 inhabitants | 20 | 15 | 9 | |
| Rural municipality | 24 | 20 | 13 | |
| Occupation | Executive position | 3 | 6 | 4 |
| Senior clerical employee | 11 | 13 | 8 | |
| Junior clerical employee or entrepreneur | 20 | 24 | 15 | |
| Manual worker | 14 | 16 | 10 | |
| Pensioner | 28 | 19 | 11 | |
| Student, schoolchild | 16 | 12 | 8 | |
| Other | 5 | 5 | 3 | |
| Stage of life | 12–14 years | 4 | 0 | 0 |
| 15-29 / schoolchildren/students | 11 | 10 | 6 | |
| 20-39 / children at home | 13 | 16 | 10 | |
| 40-49 / children at home | 11 | 15 | 9 | |
| 20-29 / no children & employed | 5 | 4 | 3 | |
| 30-49 / no children at home | 9 | 10 | 6 | |
| 50+ years | 46 | 43 | 27 | |
| Makes grocery purchase decisions | Yes | 76 | 71 | 44 |
| No | 24 | 29 | 18 | |
| Source | NRS Reader A2010/S2011 |
| All decision-makers and participants (%) | Decision-maker/reader profile of magazine (%) | Number of decision-maker readers (000) | ||
| Total | 100 | 100 | 39 | |
| Decision-maker 1 | 15 | 29 | 12 | |
| Decision-maker 2 | 29 | 29 | 12 | |
| Participants | 49 | 39 | 16 | |
| Organisational status | Management | 16 | 17 | 7 |
| Middle management and supervisors | 55 | 50 | 19 | |
| Experts | 29 | 33 | 13 | |
| Budget or result accountability | Yes | 62 | 78 | 30 |
| Net sales | Less than EUR 1 million | 16 | 11 | 4 |
| From EUR 1 million to EUR 20 million | 45 | 44 | 17 | |
| From EUR 20 million to EUR 100 million € | 16 | 27 | 10 | |
| More than EUR 100 million | 15 | 16 | 6 | |
| Education | Commercial | 31 | 22 | 9 |
| Technical | 32 | 69 | 27 | |
| Other | 40 | 19 | 7 | |
| Participates in decisions on | Office furniture, equipment | 63 | 67 | 26 |
| Data communications, voice communication solutions | 29 | 45 | 17 | |
| IT | 59 | 69 | 27 | |
| Personnel recruitment, training, social issues | 79 | 77 | 30 | |
| Financing, investments, economy | 25 | 38 | 15 | |
| Insurance | 18 | 33 | 13 | |
| Office acquisitions/maintenance | 36 | 65 | 25 | |
| Passenger cars | 19 | 27 | 10 | |
| Transportation | 18 | 23 | 9 | |
| Transport and logistics | 34 | 40 | 16 | |
| Production acquisitions | 38 | 59 | 23 | |
| Marketing/communication | 59 | 65 | 25 | |
| Accommodation and travel | 44 | 44 | 17 | |
| Construction | 13 | 48 | 18 | |
| Gender | Female | 40 | 22 | 8 |
| Male | 60 | 78 | 30 | |
| Database: TNS Decision-Maker Atlas 2010 | ||||
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Tel: +358 9 120 620
Fax: +358 9 120 5999