V8 Magazine

Muscle cars as a way of life

Magazine

Kansikuva

American cars and their building is more than just a hobby – it’s a way of life that is passed down from father to son. These enthusiasts are passionate about their cars and spend an endless amount of time, effort and money on them. Well-to-do men are the largest consumer group in terms of car spare parts and accessories. In addition to the hobby car, the families have one or two everyday cars.

These entrepreneurial men who walk their own path are strong opinion leaders in other matters besides cars. The economic conditions have no effect on their behaviour and car building.

Cars come from America – also in the future.

Editor-in-Chief Jarmo Markkanen

Media information and prices

Advert Sizes

2/1420x297mm
1/1210x297mm
1/2 vertical102x297mm
1/2 horizontal210x146 mm
1/4 horizontal210x74mm
1/4 corner93x136mm

Advert prices 2012

SizePrice €
1/1 page2850
1/2 page horizontal1890
1/2 page vertical1890
1/4 page square1170
2/1 pages5700
Back cover3420

 

Raise for specified position +10%. VAT +23%

Line resolution: 60/cm
Binding: stiched
Place of printing: Forssan Kirjapaino Oy, Helsingintie 22, 30100 Forssa

Please note space for printing address on back cover, full magazine width and 25 mm high.

Publication and material dates 2012

Schedules will disappear after publication date.


IssuePublishing dateReservationMaterialTake into account
518.06.201223.05.201228.05.2012Hot Rod Extra. The history of hot rodding, tuning a flathead engine, rodintroductions, parts, etc.
601.08.201206.07.201211.07.2012Modern building. Improving aerodynamics, modernising steering.
705.09.201210.08.201215.08.2012Superchargers, mechanical and turbo, in a V8.
810.10.201214.09.201219.09.2012Engine special. Personality of the camshaft, from carburettor toinjection.
914.11.201219.10.201224.10.2012Brakes: functionality, maintenance and improvement.
1012.12.201215.11.201220.11.2012The latest trends from the States, the SEMA Show. New parts.

Inserts

Inserts

Magazine size: 210x297 mm

Binding: stiched

Delivery address: Forssan Kirjapaino Oy, Helsingintie 22, 30100 Forssa

    Max. mm    Min. mm
Loose insert
  205x293  105x148
Glued insert
  190x210   70x110 
Crush ground insert
     -
    -
Stifted insert
 210x297  105x148 

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Name of magazine
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00040 Sanoma Magazines

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Insert prices 2012
e/1000 copies

Weigth Group 1 Group 2 Group 3 Group 4
Max 5 g 65 86 119 184
6-10 g 75 108 130 205
11-20 g 86 119 140 238
21-30 g 98 130 162 271
31-40 g 119 152 184 313
41-50 g 140 173 205 357
51-60 g 152 194 238 400

 

Product sample prices
e/1000 copies

Tuotenäyte grRyhmä 1Ryhmä 2Ryhmä 3Ryhmä 4
Max 5 g98130162271
6-10 g119152184313
11-20 g140173205357
21-30 g152194238400
31-40 g173217271443
41-50 g184238292486
51-60 g205259313540

 

Insert weight groups

Group 1 Group 2 Group 3 Group 4
Aku Ankka Blue Wings Auto Bild Suomi Lasten Oma Kirjakerho
ET-lehti Cosmopolitan Etiketti Merkurius Kirjakerho
Hyvä Terveys Nalle Puh GEO Prima
Kodin Kuvalehti Sport Gloria Rakennuslehti
Me Naiset Suuri Käsityö Glorian Antiikki Sisters Kerhopaketti
MikroBitti Glorian Koti V8-Magazine
Glorian ruok&aviini
GTi-Magazine
Matkaopas
Meidän Perhe
Kodinrakentaja
Pelit
Prinsessa
Tiede
Tietokone
Vauva
Gloria Design
Kodin Kuvalehti Puutarhassa
Gloria Kodin Puutarha
3T

 

Readers

Readership 143 000
Circulation 31 133
Reading minutes, men 65 min 
Reading times, men 3,6

Sources: NRS 2011,  AC 2011

Reader profile

All 12+ yrsV8V8 Magazine
%% of readersreaders ('000)
Total100100152
GenderWomen511522
Men4985130
Age12-19 years111624
20-29 years142234
30-39 years132334
40-49 years152437
50+ years461522
Type of municipality Greater Helsinki181117
Other city with more than 30,000 inhabitants383654
City with less than 30,000 inhabitants202334
Rural municipality243146
OccupationExecutive position324
Senior clerical employee11812
Junior clerical employee or entrepreneur202030
Manual worker143655
Pensioner2847
Student, schoolchild 161928
Other 5710
Stage of life 12–14 years458
15-29 / schoolchildren/students111320
20-39 / children at home132233
40-49 / children at home111624
20-29 / no children & employed51016
30-49 / no children at home 91624
50+ years461522
Makes grocery purchase decisionsYes766599
No243553
SourceNRS Reader A2010/S2011

 

Reader profile: men

All men 12+ yrsV8V8
% of readers% male readersmale readers (1000)
GenderMen100100130
Age12-19 years111722
20-29 years152128
30-39 years142330
40-49 years162532
50+ years441418
Type of municipality Greater Helsinki181115
Other city with more than 30,000 inhabitants383647
City with less than 30,000 inhabitants202329
Rural municipality253039
OccupationExecutive position423
Senior clerical employee1079
Junior clerical employee or entrepreneur161722
Manual worker214052
Pensioner2645
Student, schoolchild 161824
Other 579
Stage of life 12–14 years457
15-29 / schoolchildren/students111317
20-39 / children at home132228
40-49 / children at home111620
20-29 / no children & employed61013
30-49 / no children at home 111722
50+ years441418
Makes grocery purchase decisionsYes636179
No363951
SourceNRS Reader A2010/S2011363951
NRS Reader A2010/S2011

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