American cars and their building is more than just a hobby – it’s a way of life that is passed down from father to son. These enthusiasts are passionate about their cars and spend an endless amount of time, effort and money on them. Well-to-do men are the largest consumer group in terms of car spare parts and accessories. In addition to the hobby car, the families have one or two everyday cars.
These entrepreneurial men who walk their own path are strong opinion leaders in other matters besides cars. The economic conditions have no effect on their behaviour and car building.
Cars come from America – also in the future.
Editor-in-Chief Jarmo Markkanen
| Size | Price € |
|---|---|
| 1/1 page | 2850 |
| 1/2 page horizontal | 1890 |
| 1/2 page vertical | 1890 |
| 1/4 page square | 1170 |
| 2/1 pages | 5700 |
| Back cover | 3420 |
Raise for specified position +10%. VAT +23%
Line resolution: 60/cm
Binding: stiched
Place of printing: Forssan Kirjapaino Oy, Helsingintie 22, 30100 Forssa
Please note space for printing address on back cover, full magazine width and 25 mm high.
Schedules will disappear after publication date.
| Issue | Publishing date | Reservation | Material | Take into account |
|---|---|---|---|---|
| 5 | 18.06.2012 | 23.05.2012 | 28.05.2012 | Hot Rod Extra. The history of hot rodding, tuning a flathead engine, rodintroductions, parts, etc. |
| 6 | 01.08.2012 | 06.07.2012 | 11.07.2012 | Modern building. Improving aerodynamics, modernising steering. |
| 7 | 05.09.2012 | 10.08.2012 | 15.08.2012 | Superchargers, mechanical and turbo, in a V8. |
| 8 | 10.10.2012 | 14.09.2012 | 19.09.2012 | Engine special. Personality of the camshaft, from carburettor toinjection. |
| 9 | 14.11.2012 | 19.10.2012 | 24.10.2012 | Brakes: functionality, maintenance and improvement. |
| 10 | 12.12.2012 | 15.11.2012 | 20.11.2012 | The latest trends from the States, the SEMA Show. New parts. |
Magazine size: 210x297 mm
Binding: stiched
Delivery address: Forssan Kirjapaino Oy, Helsingintie 22, 30100 Forssa
| Max. mm | Min. mm | |
| Loose insert |
205x293 | 105x148 |
| Glued insert |
190x210 | 70x110 |
| Crush ground insert |
- |
- |
| Stifted insert |
210x297 | 105x148 |
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Name of magazine
P.O. BOX 100
00040 Sanoma Magazines
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| Weigth | Group 1 | Group 2 | Group 3 | Group 4 |
| Max 5 g | 65 | 86 | 119 | 184 |
| 6-10 g | 75 | 108 | 130 | 205 |
| 11-20 g | 86 | 119 | 140 | 238 |
| 21-30 g | 98 | 130 | 162 | 271 |
| 31-40 g | 119 | 152 | 184 | 313 |
| 41-50 g | 140 | 173 | 205 | 357 |
| 51-60 g | 152 | 194 | 238 | 400 |
| Tuotenäyte gr | Ryhmä 1 | Ryhmä 2 | Ryhmä 3 | Ryhmä 4 |
| Max 5 g | 98 | 130 | 162 | 271 |
| 6-10 g | 119 | 152 | 184 | 313 |
| 11-20 g | 140 | 173 | 205 | 357 |
| 21-30 g | 152 | 194 | 238 | 400 |
| 31-40 g | 173 | 217 | 271 | 443 |
| 41-50 g | 184 | 238 | 292 | 486 |
| 51-60 g | 205 | 259 | 313 | 540 |
| Group 1 | Group 2 | Group 3 | Group 4 |
| Aku Ankka | Blue Wings | Auto Bild Suomi | Lasten Oma Kirjakerho |
| ET-lehti | Cosmopolitan | Etiketti | Merkurius Kirjakerho |
| Hyvä Terveys | Nalle Puh | GEO | Prima |
| Kodin Kuvalehti | Sport | Gloria | Rakennuslehti |
| Me Naiset | Suuri Käsityö | Glorian Antiikki | Sisters Kerhopaketti |
| MikroBitti | Glorian Koti | V8-Magazine | |
| Glorian ruok&aviini | |||
| GTi-Magazine | |||
| Matkaopas | |||
| Meidän Perhe | |||
| Kodinrakentaja | |||
| Pelit | |||
| Prinsessa | |||
| Tiede | |||
| Tietokone | |||
| Vauva | |||
| Gloria Design | |||
| Kodin Kuvalehti Puutarhassa | |||
| Gloria Kodin Puutarha | |||
| 3T | |||
Sources: NRS 2011, AC 2011
| All 12+ yrs | V8 | V8 Magazine | ||
| % | % of readers | readers ('000) | ||
| Total | 100 | 100 | 152 | |
| Gender | Women | 51 | 15 | 22 |
| Men | 49 | 85 | 130 | |
| Age | 12-19 years | 11 | 16 | 24 |
| 20-29 years | 14 | 22 | 34 | |
| 30-39 years | 13 | 23 | 34 | |
| 40-49 years | 15 | 24 | 37 | |
| 50+ years | 46 | 15 | 22 | |
| Type of municipality | Greater Helsinki | 18 | 11 | 17 |
| Other city with more than 30,000 inhabitants | 38 | 36 | 54 | |
| City with less than 30,000 inhabitants | 20 | 23 | 34 | |
| Rural municipality | 24 | 31 | 46 | |
| Occupation | Executive position | 3 | 2 | 4 |
| Senior clerical employee | 11 | 8 | 12 | |
| Junior clerical employee or entrepreneur | 20 | 20 | 30 | |
| Manual worker | 14 | 36 | 55 | |
| Pensioner | 28 | 4 | 7 | |
| Student, schoolchild | 16 | 19 | 28 | |
| Other | 5 | 7 | 10 | |
| Stage of life | 12–14 years | 4 | 5 | 8 |
| 15-29 / schoolchildren/students | 11 | 13 | 20 | |
| 20-39 / children at home | 13 | 22 | 33 | |
| 40-49 / children at home | 11 | 16 | 24 | |
| 20-29 / no children & employed | 5 | 10 | 16 | |
| 30-49 / no children at home | 9 | 16 | 24 | |
| 50+ years | 46 | 15 | 22 | |
| Makes grocery purchase decisions | Yes | 76 | 65 | 99 |
| No | 24 | 35 | 53 | |
| Source | NRS Reader A2010/S2011 |
| All men 12+ yrs | V8 | V8 | ||
| % of readers | % male readers | male readers (1000) | ||
| Gender | Men | 100 | 100 | 130 |
| Age | 12-19 years | 11 | 17 | 22 |
| 20-29 years | 15 | 21 | 28 | |
| 30-39 years | 14 | 23 | 30 | |
| 40-49 years | 16 | 25 | 32 | |
| 50+ years | 44 | 14 | 18 | |
| Type of municipality | Greater Helsinki | 18 | 11 | 15 |
| Other city with more than 30,000 inhabitants | 38 | 36 | 47 | |
| City with less than 30,000 inhabitants | 20 | 23 | 29 | |
| Rural municipality | 25 | 30 | 39 | |
| Occupation | Executive position | 4 | 2 | 3 |
| Senior clerical employee | 10 | 7 | 9 | |
| Junior clerical employee or entrepreneur | 16 | 17 | 22 | |
| Manual worker | 21 | 40 | 52 | |
| Pensioner | 26 | 4 | 5 | |
| Student, schoolchild | 16 | 18 | 24 | |
| Other | 5 | 7 | 9 | |
| Stage of life | 12–14 years | 4 | 5 | 7 |
| 15-29 / schoolchildren/students | 11 | 13 | 17 | |
| 20-39 / children at home | 13 | 22 | 28 | |
| 40-49 / children at home | 11 | 16 | 20 | |
| 20-29 / no children & employed | 6 | 10 | 13 | |
| 30-49 / no children at home | 11 | 17 | 22 | |
| 50+ years | 44 | 14 | 18 | |
| Makes grocery purchase decisions | Yes | 63 | 61 | 79 |
| No | 36 | 39 | 51 | |
| Source | NRS Reader A2010/S2011 | 36 | 39 | 51 |
| NRS Reader A2010/S2011 |
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