Matkaopaslehti.fi

Web Service

After catching the travel bug, many people go online. Matkaopaslehti.fi presents interesting travel destinations to the inflicted, and also provides the most useful information and reports the latest travel news.

On the popular discussion forum, the users exchange tips and opinions and search for travel companions.

In addition to travel advertisements, the users want to see advertising related to various events, fashion, health and cosmetics.

Visitors

Check updated visitor figures through this link

Prices

Online Advertising Ratecard 2013 (PDF)

Guidelines

MATERIAL DELIVERY

2 working days before campaign start: Gif, Jpg and basic Flash-banners
4 working days before campaign start: special formats

Please always include the following information:

• Name of advertiser and campaign theme
• Publish start and end date(s)
• Target media (website/section/placement, other service)
• Campaign site url (landing page)
• Contact information for advertiser
• Contact information for material, company / contact person / email / phone number

Deliver to:
verkkomedia.aineisto(a)sanoma.fi

Up to five different themes can be delivered for each campaign without additional cost.

Contact ad management team:

Tel: +358 (0)9 122 2899
verkkomedia.aineisto(a)sanoma.fi

USING AUDIO IN ADS

Audiobutton: the audio starts when the user clicks on an audio button inside the ad. The ad must also contain a mute button.

GENERAL GUIDELINES IN USING FLASH 

Flash-ads will only be shown for users with flash support installed in their browsers. In order to deliver ads to user with no flash support we will need a standard backup version in gif or jpg format.

Flash banners should be flash 8 compatible.

We don't accept ads made with ActionScript 3.0.

Please do not use a framerate higher than 18 fps (frames per second).

The landing page url should not be hardcoded into the material. In order for the ad management system to be able to count clicks on ads, the url must be replaced by the variable "clickTAG".

Any clicks from the banner will be directed to a new browser window or tab. This is done by adding the specification "_blank" to the actionscript click command. Please use the following commands exactly as they have been given, including capitalisation.

Correct format of click command:

ACTIONSCRIPT 1.0
on (release) {
getURL(_root.clickTAG,"_blank");
}

ACTIONSCRIPT 2.0

Actionscript 2.0 enables all commands to be inserted into their own layer on the main timeline. The commands will be targeted to a certain element using the elements' instance name. The instance name must be defined for each element. Generally a flash banner requires at least one clickable button or movieclip, which will be given a unique instance name and made transparent. The click command format is:

symbolname.onRelease = function () {
getURL (_root.clickTAG, "_blank");
}

"symbolname" is the unique instance name of the button/movieclip.

MULTIPLE URLS

A flash banner may contain multiple urls. The actual urls may then be hardcoded or dynamically generated, but the click variable must be inserted before the actual url. The click command format is:

on (release) {
getURL(_root.clickTAG + "http://www.target.url","_blank"); } or symbolname.onRelease = function () { getURL (_root.clickTAG + "http://www.target.url","_blank");
}

Click tracking is generated to the beginning of the url and all clicks will be counted. The sum of reported clicks will be the total sum of all different urls.

For more detailed information about Adobe Flash, please visit Adoben resource center.

FILESIZE RESTRICTIONS

Billboard, skyscraper, rectangle, giant rectangle, leaderboard, panorama, ticker, pagepeel, all expandables and roadblocks.
40 kb

Giant panorama
80 kb

Interstitial, trailer background, mega rectangle, popunder, entry page and floating flash (dhtml)
100 kb

Please note that these filesize restrictions are absolute and there is no allowance for exceptions.

You can't use a loader or a third party tag to exceed filesize restrictions. Only user activity may trigger a banner to load extended content. These activities are for example mouseover and click.