People in their fifties are a fast-growing Internet user group in Finland. At NettiET.fi, the users read useful and entertaining articles, let their inner poets shine, have discussions, and find new friends.
Half of the users are still working and half are enjoying their retirement days.
During the next six months, the users will be booking holidays and buying new furniture and household appliances.
The users want to see advertising related to, for example, travel, health and optics, interior decoration, and various events.
Check updated visitor figures through this link
| Professional status | All | Website | Household income gross/yr | All | Website | |
|---|---|---|---|---|---|---|
| Emplyee | 22 % | 25 % | Less than 10 000 € | 9 % | 7 % | |
| Junior clerical | 13 % | 18 % | 10 000 - 19 999 € | 8 % | 8 % | |
| Senior clerical | 16 % | 11 % | 20 000 - 29 999 € | 13 % | 16 % | |
| Managerial | 5 % | 3 % | 30 000 - 39 999 € | 12 % | 13 % | |
| Entrepreneur | 6 % | 6 % | 40 000 - 49 999 € | 11 % | 10 % | |
| At school | 5 % | 1 % | 50 000 - 59 999 € | 9 % | 10 % | |
| Student | 19 % | 16 % | 60 000 - 69 999 € | 7 % | 5 % | |
| Retired | 6 % | 12 % | 70 000 - 79 999 € | 5 % | 5 % | |
| Unempyed | 4 % | 3 % | 80 000 - 89 999 € | 3 % | 5 % | |
| Mother/fatner at home | 2 % | 2 % | Over 90 000 € | 6 % | 2 % | |
| Other | 3 % | 2 % | Can't say/does not want to | 17 % | 20 % |
| Hobbies | All | Website |
|---|---|---|
| Exercise, sports | 52 % | 65 % |
| Cooking and/or wines | 36 % | 42 % |
| Fitness club or aerobic | 25 % | 37 % |
| Moovies | 42 % | 37 % |
| Pets | 46 % | 33 % |
| Travelling abroad | 27 % | 30 % |
| Handicraft | 15 % | 28 % |
| Shopping | 25 % | 26 % |
| Pets | 25 % | 25 % |
| Theatre | 12 % | 24 % |
| Interior decorating and/or building | 25 % | 23 % |
| Travelling in Finland | 20 % | 19 % |
| Hiking, hunting, fishing | 18 % | 16 % |
| Purchase intentions | All | Website |
|---|---|---|
| Furniture, decoration items | 48 % | 49 % |
| Travelling abroad | 41 % | 43 % |
| Travelling in Finland | 27 % | 31 % |
| Entertainment electronics | 30 % | 22 % |
| Household appliances | 15 % | 15 % |
| Mobile phone | 18 % | 14 % |
| Computer | 14 % | 12 % |
| Insurance | 6 % | 6 % |
| Internet- tai matkapuhelinliittymä | 7 % | 5 % |
| Car, motor bike, boat etc | 12 % | 5 % |
| Renting appartment | 7 % | 4 % |
| Buying a home | 5 % | 3 % |
| Shares, bonds, holdings | 8 % | 3 % |
| Retirement pension insurance etc | 2 % | 2 % |
| Bought from Internet | Website |
|---|---|
| Tickets | 51 % |
| Clothing | 46 % |
| Flight, travel services | 44 % |
| Books, magazines | 42 % |
| Music CDs, mp3 etc | 30 % |
| Cosmetics, wellness products | 24 % |
| Hobby-related items | 23 % |
| Videos, DVD moovies | 20 % |
| Gambling games, poold | 19 % |
| Home electronics | 18 % |
| Furniture, decoration items | 10 % |
| Internet and mobile services with charge | 8 % |
| Computer games | 6 % |
| Bonds, holdings, unit trusts | 3 % |
| Nothing | 12 % |
Source: InterQuest 2009
2 working days before campaign start: Gif, Jpg and basic Flash-banners
4 working days before campaign start: special formats
Please always include the following information:
Deliver to:
verkkomedia.aineisto(a)sanoma.fi
Up to five different themes can be delivered for each campaign without additional cost.
Contact ad management team:
Tel: +358 (0)9 122 2899
verkkomedia.aineisto(a)sanoma.fi
Audiobutton: the audio starts when the user clicks on an audio button inside the ad. The ad must also contain a mute button.
Flash-ads will only be shown for users with flash support installed in their browsers. In order to deliver ads to user with no flash support we will need a standard backup version in gif or jpg format.
Flash banners should be flash 8 compatible.
We don't accept ads made with ActionScript 3.0.
Please do not use a framerate higher than 18 fps (frames per second).
The landing page url should not be hardcoded into the material. In order for the ad management system to be able to count clicks on ads, the url must be replaced by the variable "clickTAG".
Any clicks from the banner will be directed to a new browser window or tab. This is done by adding the specification "_blank" to the actionscript click command. Please use the following commands exactly as they have been given, including capitalisation.
Correct format of click command:
ACTIONSCRIPT 1.0
on (release) {
getURL(_root.clickTAG,"_blank");
}
ACTIONSCRIPT 2.0
Actionscript 2.0 enables all commands to be inserted into their own layer on the main timeline. The commands will be targeted to a certain element using the elements' instance name. The instance name must be defined for each element. Generally a flash banner requires at least one clickable button or movieclip, which will be given a unique instance name and made transparent. The click command format is:
symbolname.onRelease = function () {
getURL (_root.clickTAG, "_blank");
}
"symbolname" is the unique instance name of the button/movieclip.
MULTIPLE URLS
A flash banner may contain multiple urls. The actual urls may then be hardcoded or dynamically generated, but the click variable must be inserted before the actual url. The click command format is:
on (release) {
getURL(_root.clickTAG + "http://www.target.url","_blank"); } or symbolname.onRelease = function () { getURL (_root.clickTAG + "http://www.target.url","_blank");
}
Click tracking is generated to the beginning of the url and all clicks will be counted. The sum of reported clicks will be the total sum of all different urls.
For more detailed information about Adobe Flash, please visit Adoben resource center.
Billboard, skyscraper, rectangle, giant rectangle, leaderboard, panorama, ticker, pagepeel, all expandables and roadblocks.
40 kb
Giant panorama
80 kb
Interstitial, trailer background, mega rectangle, popunder, entry page and floating flash (dhtml)
100 kb
Please note that these filesize restrictions are absolute and there is no allowance for exceptions.
You can't use a loader or a third party tag to exceed filesize restrictions. Only user activity may trigger a banner to load extended content. These activities are for example mouseover and click.
In order to print the media information correctly make sure that you have selected to print also background colors and images in your browser's print settings.
Internet Explorer: Tools > Internet Options > Advanced > Printing
Firefox: File > Page Setup
Need more exact information of prices, materials or schedules? Our Media Service will gladly assist you.
Tel: +358 9 120 620
Fax: +358 9 120 5999
mediapalvelu@
sanomamagazines.fi
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